LAS VEGAS — As brands become publishers, their Web sites have become increasingly social media-centric, which helps drive cross-screen ads, says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm in an interview with Beet.TV at CES.
More big advertisers are requesting multi-screen campaigns, he says, citing a recent Jun Group study of about 300 campaigns in the last year. Jun Group saw a 270% rise in cross-platform campaigns, he says. “Now there is much less concern about which screen. Advertisers want to be on all screens,” he says. Another interesting trend in the last few years is that the number of brands asking to send traffic to Facebook at the end of a video ad is down 22%. That change does not mean that social media is less important, he says. Rather, the opposite is true. “Those actions are now available without the help of a third party like Facebook. Brands are doing that on their own websites. Requests for owned and operated site traffic is up 25% as brands become publishers. Social media is now part of their bag of tricks.”
Reichgut also discussed the importance of first party data in a mobile centric world. For more insights into mobile video, the evolution of formats, and trends in native ads. check out this video interview.
Reichgut was interviewed for Beet.TV at the Consumer Electronics Show. Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.