Meredith is expanding further into native video ads, and has plans to roll out more in the coming months, says Laura Rowley, VP of Video Production and Product for the Meredith National Media Group, a media and marketing company serving women, in an interview with Beet.TV. The media company focuses four types of video ads: pre-roll, exclusive series, branded video and native ads. Many big online publishers are offering native ads.
“We launched native ads first on Fitness and are rolling it out to ten sites in coming months,” she says. “You will see the native ad grayed out and say ‘presented by’ so it is clearly native.” Meredith relies on an in-house team for many of its native campaigns.
In general, the key for video success is to continue to deliver video marketing opportunities that marry analytics with an engaged audience.
Rowley was interviewed earlier this month at the Beet.TV video summit about video advertising outside of the pre-roll. The event was presented by Teads.