MiQ is set to showcase new ad formats and the transformative power of AI at the upcoming Beet Retreat Berkshires 2025, July 20 to 22.
Lara Koenig, VP, global partnerships, MiQ, said the company plans to discuss how the technology can be leveraged to meet advertiser demand in the streaming space. Interactive formats and direct purchase capabilities, such as pause screen ads, will be a key focus.
Her remarks come as MiQ launched MiQ Sigma, its AI-powered advertising technology platform that unifies the programmatic ecosystem, integrating over 300 data feeds and 700 trillion consumer signals.
AI-driven planning rising
At the Troutbeck estate, executives will discuss streaming, video, AI, retail media and more. “You’re going to hear a lot about … how AI can really transform planning,” Koenig said.
The adoption of AI in media buying is accelerating. An August 2024 eMarketer survey indicated that nearly 60% of US ad buyers had used or planned to use AI-powered products.
MiQ launched Sigma in June to enhance planning, audience development, and activation across a fragmented ecosystem.
It includes a “TV intelligence tool” that allows for linear, OTT and YouTube to be built into a “targetable media campaign,” Koenig said.
Retail media’s role in transforming TV
Koenig and MiQ are noting more streaming and over-the-top (OTT) services becoming biddable, as well the integration of retail media into streaming.
Walmart has already acquired Vizio, in a sign retailer data can align with connected TVs, while Koenig also relishes the ability to make direct purchases from a TV remote through partnerships with companies like Roku.
MiQ is a supporting partner of Beet Retreat Berkshires 2025.
