Connect, Don’t Build: Norman Advises On Ad-Tech

SANTA BARBARA — There is now a plethora of ad-tech solutions available to ad buyers, a smorgasbord of options for applying data to ad buying. And yet, this emerging world of opportunity also carries with it degrees of fragmentation and limitation. So, should ad buyers look to build their own, perfect solution? No, says a […]

 

Untold Consequences Of Tech Regulation: GroupM’s Norman

In 2019, barely a week goes by without another big scandal or controversy concerning a big technology company, the rules around its platform access or the use of its audience data. And all that comes on the heels of the prior two years of ad-tech outcry, when advertisers lamented the opaque and often fraudulent digital […]

 

Tech Platforms Taking More Than They Give News Publishers: GroupM’s Norman

Why is $300 million the new black? Because that is the amount that both Google and Facebook have each pledged to spend on initiatives for news publishers, both over three years. For one ad agency veteran who is now a board member at one of the world’s largest news organizations, that may not be enough. […]

 

‘Absurd’ For Advertisers To Shun News: GroupM’s Norman

Is bad news bad news for brands? A sometimes-toxic political climate has prompted some advertisers to shun news publishers. Some ad buyers buyers have even blacklisted news sites. Now publishers are fighting back. Vice has accused brand safety platforms of censorship and others like BBC News, News Corp, The Economist and CNN are protesting that bad news can be good news […]

 

Dentsu’s Doug Ray and GroupM’s Lyle Schwartz Explore the Emerging TV Ad Landscape with Rob Norman at the Beet Retreat

Put Rob Norman, Doug Ray and Lyle Schwartz on the same stage and you’re going to get some entertaining and sobering dialogue about the future of television in all of its varied permutations. So it was at the recent Beet Retreat in the City as the veteran trio talked about the promise of addressable TV […]

 

GroupM’s Rob Norman On Holistic Performance Metrics

Rob Norman wants to help advertisers buy advertising with outcomes, not proxies, in mind – but that doesn’t mean brands should be fixated on end goals. Around the industry, new attribution and tracking technology is drawing executives to seek pricing ad pricing models that involve paying only when outcomes like product purchases are recorded. That […]

 

Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

It is barely a year since a hard-hitting ANA report blew the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. But that was just one of the controversies that has come to live under the […]

 

GroupM’s Rob Norman: BlockChain Technology Needed For Digital Transparency

Could blockchain technology, with its security and transparency, cure the ills of an often-murky digital media ecosystem? GroupM’s Rob Norman believes the attributes of blockchain will be a focus of the upcoming DMEXCO advertising and media trade show because of “an inevitable demand” from advertisers and agencies for some type of open ledger system for […]

 

GroupM’s Norman: Consumer Entertainment Choices A ‘Complicated Puzzle’

One expects to see faster chipsets from the NVIDIAs and Qualcomms of the world at CES 2017, plus more dazzling television screens. But for TV programmers, a lot of the action will focus on skinny bundles and trying to figure out how consumers will figure out their individual relationships with entertainment content. This is the […]

 

GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments

While digital ad viewability probably won’t be the “topic de jure” at CES 2017, GroupM is taking into account modifiers for U.S. feed-based video advertising as it takes its own viewability standards global, according to Chief Digital Officer Rob Norman. “It’s pretty well known that the GroupM viewability standards aren’t met by feed-based environments,” Norman […]

 

GroupM’s Rob Norman: Google, Facebook Have Found the “God Particle” of Marketing

Using a metaphor of the discovery of the the so-called “God particle” by physicists at the Hadron Collider in Switzerland, GroupM‘s chief global digital officer Rob Norman tells Beet.TV  that Google and Facebook have arrived at a place he calls the “God particle of marketing” which is perfect attribution. He explains the power of Google and […]

 

GroupM’s Rob Norman CES Preview: The Scope of “Immersive vs. Passive” Experiences

Insights gleaned from the acres of show floor space at CES will not about the latest curved TV screens, it will be the “bits in the middle” — meaning innovations taking place between the two “poles” at the show:  one being “immersive” experiences like VR and passive, and the other sensor-based technologies like smart appliances […]

 

WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday.   Lesser presently serves as CEO of Xaxis, the data and and digital media buying unit of WPP. Succeeding Lesser at Xaxis as CEO will be Brian Gleason , CEO of Xaxis […]

 

GroupM’s Rob Norman on How App Usage Could Spell an End to Fragmentation

It’s an oft-cited trope in adland that media fragmentation is still on the rise, but GroupM’s Rob Norman believes there’s an end in sight because of the rise of apps.  This is the crux of his DMEXCO keynote address he will present this week in Cologne. Norman points out that more than 80 percent of […]

 

WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman

What does the flow of attention across social platforms and news article look like when it is actually happening? That’s what WPP’s advertising clients may get to find out, thanks to the ad holding group’s new partnership with BuzzFeed. Announced last month, the deal sees GroupM and WPP constituents gain a “creative residency” amongst BuzzFeed content producers and a […]

 

Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters

CANNES — Social platforms have made some big announcements in recent weeks, with both Twitter’s Project Lightning and Snapchat’s 3v Advertising due to usher in auto-playing, full-screen videos. You might expect that vertically-oriented video would present a challenge to advertisers, who, traditionally, have redeployed ad creative first designed for TV’s landscape screen. But GroupM chief digital officer […]

 

GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

AUSTIN — Many digital media executives expect it is only a matter of time before “programmatic” advertising – the collection of techniques which automate online ad-buying and which has taken hold in the display ad world – will work its magic on television. Indeed, many tech and data vendors are already trying to make this happen […]

 

Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman

COLOGNE — Some digital media transitions aren’t that pronounced and TV isn’t such a problematic medium after all, says one of the leading ad agencies’ top digital thinkers. “It’s very easy … to take a view that the fast-streaming, uninterruptable, buffer-free, over-the-top experience is the actual experience of humans at large – it turns out not […]

 

TV in Transition: Advertisers “Still have the Runway to Make it Right,” GroupM’s Rob Norman

CANNES, France – While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the delivery of commercial-free  services like Netflix and Amazon will grow as will the consumption of short form video and mobile. All this presents advertisers with a new set of challenges. […]

 

Mobile Has Become the “Dominant Digital Advertising Platform,” GroupM’s Rob Norman

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman, Chief Digital Officer of GroupM Worldwide in this interview with Beet.TV   The rapid  transformation has been propelled by Facebook and Twitter, he explains. The transformation to mobile provides new opportunities and […]

 
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