Philo

Set in the rolling hills of Amenia, NY, the Beet Retreat Berkshires returned this July to the historic Troutbeck Estate Resort — a place where conversations about the future of advertising feel both urgent and unhurried. Over three balmy days, the estate’s quiet gardens and sunlit meeting rooms became a stage for some of the […]

The push for cleaner supply paths in connected TV advertising often focuses on what publishers provide, but true clarity may require more than just one side laying its cards on the table. With programmatic buying in CTV reckoned to have hit $30.1 billion in the US in 2024, the complexity of the transaction chain demands […]

LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers. The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques. Aulden Kaye Yi, Head of Advertising Partnerships at Philo […]

Connected TV (CTV) presents a paradox. It promises targeted advertising and detailed viewer data, yet simultaneously grapples with transparency and brand safety challenges. While advertisers yearn for show-level insights, the one-to-one nature of CTV impressions raises privacy flags. One executive pushing for greater transparency in CTV advertising is Aulden Kaye Yi, Head of Advertising Partnerships […]

In the new era of ad targeting, the context of contextual matters. That is to say, contextual targeting can succeed or fail depending on who is tagging the content. To get the most accuracy possible when making its shows available to buyers, US streaming TV service Philo is turning to what it sees as the […]

The little TV startup that began when a couple of college kids hacked together a satellite dish, tinfoil and a wireless transmitter is now dreaming of a world in which viewers are put in control. Philo was formed out of Tivli, after a pair of Harvard students devised a way to give viewers a better way […]

Why do some of the best innovations emerge out of college campus hacks? Once upon a time, Mark Zuckerberg bestowed The Facebook on Harvard, soon joined by four other founders including another Vardian, Andrew McCollum. By the time Facebook was busy turning cashflow-positive, in 2009, two other Harvard students, Nicholas Krasney and Tuan Ho, were busy […]