the trade desk

Set in the rolling hills of Amenia, NY, the Beet Retreat Berkshires returned this July to the historic Troutbeck Estate Resort — a place where conversations about the future of advertising feel both urgent and unhurried. Over three balmy days, the estate’s quiet gardens and sunlit meeting rooms became a stage for some of the […]

CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven’t evolved to match the technology’s capabilities. “The promise and the possibility with AI won’t be fully realized if the industry doesn’t change and evolve around it,” Andrea Palmer, CEO of Publicis Health […]

CANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that we have at The Trade Desk,” Jill Smith, the ad tech platform’s VP Business Development, Retail, told Beet.TV contributor David […]

The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something more sophisticated.  “Why not have both where you have great content, but then you can layer on your first party […]

A CTV campaign leveraging United Airlines’ commerce media network, Kinective Media, reached over 250,000 net new households and drove 20% of sales for a luxury brand client, The Trade Desk revealed in a recent Beet.TV interview. The campaign demonstrates how The Trade Desk is combining its traditional demand-side platform capabilities with new audience segments from […]

CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving RMN growth. While access to first-party consumer data is valuable, panelists agreed that providing advertisers with transparent insights into audience […]

Programmatically-traded TV ads are no longer just a theory – eMarketer estimated $21.52 billion out of a $25.09 billion US CTV ad spend were programmatic in at the end of 2023. As ad-founded CTV generally hits new heights, that means programmatic TV is entering a new era. In this video interview with Beet.TV, Will Doherty, VP, […]

SANTA MONICA — What does “programmatic” mean when it comes to television, and how likely is it to reach higher heights? The tech-mediated trading of digital ads first hit display with automation and auctions top of mind. But, in this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, says that can’t […]

SANTA MONICA, Calif. — For a decade, this fast-moving industry was relatively stable. Now new entrants, new business models and new regulatory considerations are changing the game for how advertisers can meet their audiences. In this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, explains how he sees recent shifts ushering-in […]

SAN JUAN, Puerto Rico – As the season of spring rises, many in the media industry are hoping for a fresh start. One of the leading post-cookie targeting candidates is brewing a new version. Media owners are pondering building a streaming business on live sports, just as they did with linear. At the apex of these, […]

In this year’s US upfront ad sales season, ad buyers are pushing content owners to be able to give them automation and to limit the frequency with which viewers are exposed to their ads across different screen types. With that challenge, it may seem like the ongoing limits being placed on digital user identifiers would […]

For so many years, ad buyers’ complaint was that the connected TV (CTV) ecosystem had too little inventory. Well, after an explosion of new services and a tsunami of viewer adoption, that has changed. In this video interview with Beet.TV, Tim Sims, chief revenue officer of The Trade Desk, says CTV has crossed the threshold. […]

COLOGNE — Brands’ demand to buy TV ads on connected TV sets with new targeting capabilities is growing and bringing new kinds of advertisers in to the market – but the powers that be must come together to capitalize on the opportunity. That is the call from one of the leading advertising demand-side platforms, when […]

When demand-side ad platform The TradeDesk branched out its business offering last year, it was described as “betting its future on the future of TV“. Fast-forward a year, and The Trade Desk is also helping Sling sell its OTT digital TV inventory through its DSP. In this video interview with Beet.TV, The TradeDesk TV strategy and partnerships […]

SAN FRANCISCO — Brands are rushing to spend on advertising in connected TV platforms – and agencies remain important to helping them do so. That is the view of one of the leading ad-tech platforms helping to inject ever-more video in to its historic programmatic operations. “Connected television spend on our platform from Q4 2016 […]

MIAMI – It’s hard to think of a company that has ramped up more data prowess than Oracle Data Cloud. But even with companies like BluKai, Datalogix, AddThis, Crosswise and Moat under its wing, achieving unified cross-screen audience measurement isn’t going to be a cake walk. “That is certainly one of the objectives for us […]

With three out of four Americans watching streaming video content, connected and over-the-top viewing has advanced beyond the test stage. Now big advertising dollars are starting to follow their migration from linear TV. “This is late mainstream for consumers,” says Brian Stempeck, Chief Client Officer at The Trade Desk, the demand-side platform. Similar to when […]

COLOGNE — It is a latter-day addition for the ad-tech firm which helps create marketplaces and leverage data, but The Trade Desk is now full-swing focused on profiting from the over-the-top TV advertising opportunity. Speaking with Beet.TV in this video interview, The Trade Desk inventory partnerships SVP Tim Sims explained the company’s thinking. “One of the […]

When programmatic burst on to the scene, it was mainly in the guise of real-time bidding, an auction system for remnant and low-value inventory that has since fallen out of favour with many big publishers. But, though those publishers seek higher prices normally transacted through direct or human-sold deals with advertisers, auctions are still super-relevant […]

Do advertisers need agencies anymore? As programmatic ad buying platforms have risen up and as many are now switching to a self-service online model that allows advertisers to control their own campaigns, many in the industry are wondering: is the agency about to be disintermediated? But, while brands are certainly now putting a hand on […]