When Newsy was created about 10 years ago, there wasn’t anywhere near the amount of content that exists today and calls itself “news.” Despite the crowded field, Newsy is launching a live, two-hour nightly news show this summer.
With its close ties to the School of Journalism of the University of Missouri—close as in located across the street—Newsy wants to look past the headlines of the day with in-depth, contextual storytelling.
The Why is intended to be “a celebration of in-depth storytelling,” Newsy VP of News Christina Hartman says in this interview with Beet.TV at the Digital Content NewFronts.
“When we started a decade ago, we were primarily focused on news of the day. The headlines, the quick-turn video content,” Hartman says.
Since then, it’s bulked up its resources for original reporting on science and technology, policy and culture.
“Being right across the street from the School of Journalism has for us been fantastic to both teach the newsy method and infuse that with the Missouri method, which is hands-on journalism,” she adds.
The Why seeks to look beyond headlines and communicate “what is it the viewer is going to ask themselves when they hear the who, what, when, where why. Very little happens in a vacuum.”
This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.