Male-Oriented UPROXX CEO Blank On The Importance Of Branded, Shareable Content

Male-centric UPROXX considers itself to be a creative agency because of how it understands and caters to its audience, which perceives entertainment as more than just movies, film and TV. It’s about what’s being produced by major studios, labels and “what our audience are making in their own bedrooms,” says CEO Benjamin Blank. In this […]

 

McCann Of Little Things: Lifestage Content Not Necessarily Gender-Specific

Little Things specializes in creating meaningful, inspiring content for women who are part of the “nesting and nurturing psychographic.” But men might also find its content of interest provided that they fit the parameters of this life stage. This is typified by Little Things videos that range from how to keep an avocado green to […]

 

HealthiNation: Strictly Vetted Content For Patients, Families And Caregivers

Videos are a powerful way to communicate health and medical information to people at all levels of literacy, but only if the content is strictly vetted. “We have a very strict process in terms of what we publish and what sources we use,” says Dr. Preeti Parikh, Chief Medical Editor of HealthiNation. In this interview […]

 

Fueled By Proprietary Technology And Snapchat, Mashable Video Views Soar

This time last year, Mashable unveiled its proprietary Velocity Technology Suite software, which uses predictive analysis to inform content creation. Since then it’s gone from “a couple hundred million video views” monthly to 1.5 billion, according to Chief Revenue Officer Ed Wise. Using Velocity, Mashable tries to identify “who’s influenced, who can influence on a […]

 

Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test

To cut to the chase on a clinical survey about consumer perceptions of ads on mobile phones, let’s just say that full-page interstitials are not well liked. Mobile video advertising platform Receptiv discovered this when it used 62 people as test subjects in conjunction with neuroscientists and Toronto company True Impact. “We were curious about […]

 

Rumble Yard’s Stimmel: Helping Artists Build Multifaceted Revenue Stream

It used to be that music and music videos were the main way that artists could connect with their fans and earn money. Sony Music Entertainment wants to help artists “built a revenue stream for you that’s different” by marrying their talent with directors and content producers, says Lee Stimmel, Head of Original Programming at […]

 

With Editorial Broader Focus, Entrepreneur Taps ‘Emotional’ Business Experiences

Just as you can’t call entrepreneurism a niche anymore, Entrepreneur Magazine is no longer the “nuts-and-bolts,” small-business publication it was before Jason Feifer became Editor-in-Chief. “Everybody now talks about being an entrepreneur because you can apply the mindset of an entrepreneur to almost anything that you do,” Feifer says. In this interview with Beet.TV after […]

 

Harmelin’s Cross: Video Is ‘Future Of Digital,’ Ecosystem Vigilance Required

With traditional TV acting more like digital and digital mimicking some of the TV model, sorting it all out for brand marketers isn’t easy. That’s why it pays to be “on the ground” in New York City during the Digital Content NewFronts, according to Janine Cross of Philadelphia-based Harmelin Media. In this interview with Beet.TV, […]

 

With Each Generational Shift, Entertainment Is Reinvented: Astronauts Wanted’s McGrath And Shore

When Judy McGrath and Nick Shore talk about the impetus behind Astronauts Wanted, they sound like long-distance runners in a never-ending race. There’s no finish line per se, just another generation of young people whose entertainment desires they need to decipher and outpace. It’s a fast-paced mode that McGrath and Shore willingly chose when they […]

 

Unruly’s Prywes On Video Ad Engagement, Emotional Storytelling

Unruly has been studying what makes people engage with digital content for more than a decade. So the company knows that it’s easier to emotionally connect with parents and that moms shouldn’t get all the attention because dads like to buy lots of stuff. And while there’s lots of attention paid by industry groups to […]

 

Little Things’ Big TV Distribution Deals Include Amazon, Apple TV, Roku

For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and […]

 

Bleacher Report: Home Base For Sports, Entertainment, Culture Collision

Organized sporting events aren’t just about highlights and box scores anymore. As the worlds of sports, entertainment and culture collide, Bleacher Report wants to be known as home base for all the attendant conversation and commentary. “I think what we see now is people are really engaged in sports moments and they don’t traditionally see […]

 

DEFY Media Tests And Learns Its Way To 700 Million Monthly Video Views

MTV certainly contributed a lot to 1980’s entertainment. For DEFY Media, one of the most valuable learnings was the “fast fail model.” So while DEFY’s programming resembles traditional programming in areas like writers and talent, where it “varies a bit” is in MTV’s concept that no idea is bad, CEO Matt Diamond says in this […]

 

DEFY Media: Not Gen Z Or Gen X But ‘Individual And Unique’ Young People, Says Tu

To make things easy for brands during the extravaganza that is the annual Digital Content NewFronts, DEFY Media has condensed its advertiser offerings to three options: buy, badge, build. “We want to make it easy that when they see our shows, they know how to work with us,” says DEFY Media CMO Andy Tu. Buy […]

 

Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy

When MTV Networks alumni Judy McGrath and Nick Shore formed Astronauts Wanted in 2013, they certainly understood younger audiences. What has become a joint venture between McGrath and Sony Music Entertainment has a broadly defined audience of 16 to 30 but its “sweet spot” tops out at 24. Astronauts Wanted’s three main formats are premium […]

 

HealthiNation Prescribes Highly Engaged Video Viewers For Health-Related Brands

Most people wouldn’t search for and watch a video about treating Crohn’s Disease unless they thought they or a loved one might have the illness. This concept is what helps give HealthiNation a “highly qualified and targetable audience.” Combine that with the highly vetted nature of the publisher’s content—accredited by the non-profit group URAC—and the […]

 

Newsy Wants To Go Beyond The Headlines With Live Nightly News

When Newsy was created about 10 years ago, there wasn’t anywhere near the amount of content that exists today and calls itself “news.” Despite the crowded field, Newsy is launching a live, two-hour nightly news show this summer. With its close ties to the School of Journalism of the University of Missouri—close as in located […]

 

UPROXX Marries ‘Great Studio, Dynamic Newsroom And Passion For Audience,’ Says Myer

Young male-oriented UPROXX wants people to know that it’s not just another MCN trolling the YouTube waters to collect and represent talent. And it’s not just another publishing company “that pivoted to video.” Founded in 2008, UPROXX was building audiences with website publishing long before everything went video. It ultimately teamed up with “an incredible […]

 

Entrepreneur Media: Connecting Influencers With Audiences, Brands

Turns out that lots of entrepreneurs are great content creators, but most of them lack a broad enough platform to reach lots of people like them. “We want to be that platform to really help bring their voice to life,” says Bill Shaw, President, Entrepreneur Media. Entrepreneur not only provides these personalities with a high-profile […]

 

Activision’s Cella: Lots Of Uncluttered, Untapped eSports Real Estate To Be Developed

Interactive entertainment giant Activision wants brands to know that eSports participants are an attractive, young audience that bears little resemblance to what people who don’t play video games think about gamers. Activision Blizzard’s Major League Gaming is on a crusade to bring this message to marketers worldwide. “The characteristics of the audience is the reason […]

 
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