In the second episode of this multi-part series, Swartz analyzes the content and distribution landscape using [Michael] Porter’s Five Forces. (power of suppliers &buyers, threat of substitutions or new entrants and competitive rivalry)

Through this, she evaluates the difference between yesterday and today; how we have shifted form controlled and protected to intense competitive rivalry with an increasing number of types of competitors, given the increased time spent watching video and TV by audiences and ease of online distribution for media companies.

The complex nature of today’s landscape requires both new and old media companies to wear multiple hats, and play in many value chains. Ultimately the question is does the intense competitive nature of new media, and low margins, afford the opportunity to build sustainable businesses?

This is episode is part of a series co-published by Beet.TV and Furious Corp. called, “Building the Adaptable Media Enterprise.”