Adobe Primetime’s new sell-side platform (SSP) for broadcasters, which monetizes TV inventory via IP-connected devices, will drive higher prices and provide less waste for advertisers, says Scott Ferber, CEO of Videology in this interview with Beet.TV.

The new solution called Adobe Primetime Media Management was created in collaboration with Videology.

We spoke with Ferber earlier today at the VideoNuze forum where the alliance was announced.