As targeting around the delivery of video advertising becomes increasingly sophisticated, another essential role of technology is to understand the interests of the consumer, says Amanda Richman, President of Activation and Investment for Starcom, in this interview with Beet.TV Serving the right message is essential, particularly in light of consumer push back.

Richman was on a panel on the future of TV advertising during Advertising Week, hosted by Videology. We spoke with her after her panel.