LONDON – Adoption of programmatic video advretising is moving more quickly in Canada, a number of European and Asian markets than in the U.S., says Ryan Jamboretz, Chief Revenue Officer of Videology, in this interview with Beet.TV
He says that more than half of the company’s revenue is now coming from outside the U.S.
We spoke with the London-based executive about global trends and his expectations for the conversations at the upcoming Cannes Lions Festival.
We interviewed him as part of the series The Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull. Please visit this page for additional segments.