LAS VEGAS – The upheaval or “chaos” in the media advertising business has lead to the success of MediaLink, the powerhouse consultancy, says founder and CEO Michael Kassan who explains the growth of the company to its current size of some 90 employees and a client list of who’s who in the media, publishing and adtech world.
We caught up with him last night at the MediaLink opening night party at CES. The event drew over 2,000 to the Wynn Tryst nightclub.
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Update: Read New York Times’ media columnist David Carr’s reference the impact of Kassan and MediaLink in this report.