FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions.
“We’re just getting to be overwhelmed with information,” Adam Singolda tells Beet.TV in this video interview.
“The future from a publisher standpoint is to think about a web of one (individual). When I get to your site, your app and mobile experience, how does it feel relevant to me?
That means more than just allowing for user customization, but learning from data cues, Singolda says: “If I never tweet on your site, you should not show me big ‘tweet’ buttons. If I never watch video, video should not be the first thing you show to me.”
He was interviewed at Beet.TV’s Beet Retreat annual get-together in Fort Lauderdale, Florida.
The Beet Retreat ’15 was sponsored by AOL and Videology. Please find additional videos from the event here.