Publishers Should Personalize For ‘The Web Of One’: Taboola CEO

FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions. BBC News last week launched its most personalizable app to date, but content recommendation service Taboola‘s CEO says publishers should go further. “We’re just getting to be overwhelmed with […]

 

Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin

SAN FRANCISCO — Can crunching gigabytes of data help TV companies give viewers more of what they want? Christy Martin, chief technology advisor at search and recommendation firm ThinkAnalytics, thinks so. “There’s tons of opportunity that’s still untapped,” she tells Beet.TV. “With all the fragmentation that’s out there – for programmers making sure that their content […]

 

Eyeview Grows Its Personalized Video Ad Footprint

Back in the summer, Eyeview took on $8.1 million in third-round funding to build out its personalized video ad business. Now the firm is upping its staff count and opening sales offices across the US, says CEO Oren Harnevo. The New York-based company’s technology lets advertisers customize text and graphic assets in the same video […]

 

Eyeview Targets Mobile And Global For Personalized-Ad Growth

Some advertisers create three or four different versions of ads for differing demographic targets. Eyeview creates tens of thousands. The New York- and Tel Aviv-based ad tech firm, which took an $8.1 million third funding round this summer, draws on many data sources to create personalized ads for agencies. “They always come with this one […]