personalization

ORLANDO, FL — Artificial intelligence functions as a tool that handles mechanical and repetitive tasks, freeing human creators to focus on imagination, storytelling, and artistic expression that only humans can deliver. “AI is an enhancer, not a replacement of the human,” Denise Colella, VP, Global Digital Strategy Group at Adobe, told Beet.TV contributor David Kaplan […]

LAS VEGAS — After years of ad industry striving, the convergence of identity resolution with artificial intelligence tools is finally delivering on the practical promise of brands crafting truly personalized, real-time marketing at scale.  “Missing pieces, like the identity layer and AI, are coming together in ways that enable both the scale and the speed […]

AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from an increasingly crowded marketplace. “Some retailers, as publishers, are driving sustainable businesses right now, some are complementary revenue, and that that’s something in the next 12 months or 18 months […]

CANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the right mindset, the right characteristics, without effectively encroaching on their privacy,” Thomas Bernal, SVP of Go-to-Market at Ogury, told Beet.TV […]

Miami—Finding the right balance between marketing experimentation and data integrity is the crucial test for brands right now, according to Eddie Gonzalez, chief strategy officer at Razorfish. “At Razorfish, we think it’s important to have both a short-term and long-term strategy, but you need to balance the way that you’re experimenting with your data integrity,” […]

FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions. BBC News last week launched its most personalizable app to date, but content recommendation service Taboola‘s CEO says publishers should go further. “We’re just getting to be overwhelmed with […]

SAN FRANCISCO — Can crunching gigabytes of data help TV companies give viewers more of what they want? Christy Martin, chief technology advisor at search and recommendation firm ThinkAnalytics, thinks so. “There’s tons of opportunity that’s still untapped,” she tells Beet.TV. “With all the fragmentation that’s out there – for programmers making sure that their content […]

Back in the summer, Eyeview took on $8.1 million in third-round funding to build out its personalized video ad business. Now the firm is upping its staff count and opening sales offices across the US, says CEO Oren Harnevo. The New York-based company’s technology lets advertisers customize text and graphic assets in the same video […]

Some advertisers create three or four different versions of ads for differing demographic targets. Eyeview creates tens of thousands. The New York- and Tel Aviv-based ad tech firm, which took an $8.1 million third funding round this summer, draws on many data sources to create personalized ads for agencies. “They always come with this one […]