With bot-generating activity comprising as much as 25 percent of views of some campaigns, the industry has to clean up fast. The world’s largest media agency has laid down the gauntlet by declaring it will only pay for “human” views, says David Moore President of WPP Digital and Chairman of Xaxis, in this interview with Beet.TV
The position of the company was stated recently in this blog post by GroupM Global Chief Digital Officer Rob Norman.
In the video, Moore also talks about the new industry standards for video advertising, which will be implemented beginning on July 1.
The topic of video ad fraud and viewability standards will be the subject of a Beet.TV Leadership Summit this Thursday in New York. Among the speakers will be Ari Bluman, Chief Investment Officer at GroupM. The event is being presented by TubeMogul with comScore and Innovid.