YouTube's brand channels are increasingly in the spotlight, but often what marketers want to know most is how to build and feed a YouTube channel.
There are many ways to boost the video in a brand channel without producing it all in house, said YouTube Executive Eric Meyerson at the recent OMMA Global Conference. He explained that brands can draw from their own videos, curated videos and consumer videos. For more details, check out this week's New Media Minute.
Note: Daisy's New Media Minute is produced and published separately from Beet.TV. We are pleased to publish it regularly here. AP