Today at the IAB leadership conference in Miami, Adobe announced its new, comprehensive video publishing platform. It is called project “Primetime.”
With last year’s acquisition of online video ad services company Auditude, Adobe aims to provide a range of video solutions including content management, analytics and advertising services.
In November, we spoke with Ashley Still, Director of Video for Adobe about the Auditude acquisition and the opportunities for Adobe in the online video publishing.
We have republished that video today.