The proliferation of native Apps, individually scripted for over 100 different devices, is creating big problems for content distributors and will lead to an over-crowded user interface, says Lauri Kivinen, CEO of Finnish Broadcasting, in this interview with Beet.TV.

Finnish Broadcastsing, the nation's public broadcaster, has embraced a more "generic solution" to serving content to multiple devices by using HTML5

He cites the success of the Financial Times in using HTML5, and not native Apps, as a successful strategy.

We interviewed him recently in New York.

Andy Plesser