Sears is currently rolling out iPads to use as kiosks, to research products and to help customers find goods, representing one of the latest efforts by retailers to integrate the tablet into a brand's store experience, according to this week's New Media Minute profiling innovative uses of iPads in retail outlets.

Other efforts include those by Puma and Burberry, as marketers seek to capitalize on the new devices as part of the shopping experience. This week's New Media Minute also highlights four shopper marketing startups to watch – Choozon, Zazum, Steelhouse and Nearbuy.

-Daisy Whitney

Note:  Daisy's NMM is produced and published separately from Beet.TV.  We are pleased to publish it regularly on our network.  AP