The leading online video ad network*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief Media Officer of Tremor in this interview with Beet.TV.
The Value of Cost Per Engagement
Krebs says the most significant value of the medium is delivering ads with which users interact. He says that when users "physically interact," the value to marketer is substantial.
*Tremor is ranked number one of the video ad networks by comScore.