Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes.

Startups like Shopkick and Checkpoints have jumped into the mobile bar code business, while premium networks, events companies and other brands are tapping into the power of this mobile venue as well. For more details, check out this week’s New Media Minute.

Daisy Whitney

Editor’s Note:  Daisy’s New Media Minute is published separately from Beet.TV.  We are pleased to present it regularly on our network.  AP