LOS ANGELES — Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180.
Daisy Whitney caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view on why he believes pre-rolls are a smarter and more scaleable solution for content providers in this week's New Media Minute. She also spoke to Jim Louderback, Revision3's CEO, about what it takes to survive for five years, as his company has done, in the new media business.
Editor's Note: Daisy's NMM is produced and sponsored separately from Beet.TV. We are pleased to publish it regularly. AP