Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums.
In my New Media Minute I analyze the numbers in this week's episode and also considers the success digital and VOD network Exercise TV is having in drumming up high purchase rates for its advertising partners.
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP