SAN FRANCISCO — The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity.
Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks at least four times in a video that has ClikThrough-enabled with hotspotting technology, the company told Beet.TV.
The company is privately funded and landed $1 million in additional financing earlier this summer from a number of music business investors. ClikThrough makes money through professional services by coding the videos and their "hot spots" for client and by revenue sharing on ads. An additional revenue stream may come in data, McCallum said, because the company also tracks viewer engagement and interaction with videos.
Daisy Whitney, Senior Producer