LONDON – AOL has been expanding its video offering via its web originals and its distribution play across screens. This initiative is expanding internationally as AOL readies a slate of Web original premium video for the U.K. market, says James Harris, Agency Lead, International, in this interview with Beet.TV The new shows will be announced next month.
In the interview, we also speaks about rise of programmatic and the changing importance of the media agencies.
We spoke with Harris for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco. The series is sponsored by the automatic content recognition (ACR) technology provider Civolution.