The Viral Video Is Not a Business Model

By on 07/22/2014 12:57 PM @beet_tv

While the viral video hit can be golden for brands, it can’t be done consistently and it’s “not a sustainable business model” says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher sites.   Viral is great, but paid is an essential component, as it is for all advertising, he says.

This will be among the topic discuss at the July 23 Beet.TV leadership summit on titled “The Rise of Branded Video: Who’s Watching and Why.”   The Jun Group is sponsoring the event.

We are not streaming live, but will produce many segments over the days and weeks ahead.  so please stay tuned.

Speakers 

Ben Dietz, SVP, Head of Sales, VICE Media

Rori DuBoff, Head of Global Strategy, Havas Media

Jason Krebs, Head of Sales, Maker Studios

David Lang, Chief Content Officer and President of Mindshare Entertainment

Abby Marks, Director of Strategy & Operations,  Ogilvy Entertainment

Mark Marvel, Director of Video and Mobile Sales Strategy, TIME.com

Sarah Power, Chief Strategy Officer, Initiative (IPG)

Mitchell Reichtgut, CEO, Jun Group

Pete Stein, Global CEO, Razorfish

Eric Weisberg, Executive Creative Director, JWT

Moderated by Ashley Swartz, Furious Minds, and Paul Kontonis, Collective Studio

 

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