Maker Studios, the giant LA-based MCN that is driving some 7 billion monthly video views on YouTube, is building its own, proprietary video platform. The initiative is being undertaken to meet the demands of brand advertisers explains Erin McPherson, Chief Content Officer in this interview with Beet.TV
While Maker is building its own platform, it continues to expand its alliance with YouTube, she adds.
The technology for the new player has been developed in part via the the acquisition last year of of Blip.tv
McPherson joined Maker last year from Yahoo where she headed video. We interviewed her after the Maker Studios NewFront event in New York.