Maker Studio Finds Majority of Views Now via Mobile

CANNES, France – Maker Studio, the giant multi-channel network of some 50,000 YouTube creators, is finding a majority of its views, as much as 60 percent, coming from mobile, says Erin McPherson, Chief Content Officer of Maker, in this interview with Beet.TV This amount of mobile consumption is higher that the 40 percent that YouTube […]

 
 

Maker Studios Has Video Platform to Meet Advertiser Needs

Maker Studios, the giant LA-based MCN that is driving some 7 billion monthly video views on YouTube, is building its own, proprietary video platform. The initiative is being undertaken to meet the demands of brand advertisers explains Erin McPherson, Chief Content Officer in this interview with Beet.TV While Maker is building its own platform, it […]

 
 

Yahoo Readies Slate of Comedy Originals

Yahoo is gearing up to launch eight new original comedy shows in early September as part of the portal’s plans to expand aggressively in original content. Jack Black will star in one of the shows and Yahoo will also launch a series of Saturday Night Live clips, according to Variety. The episodes will be available […]

 
 

Yahoo CEO Marissa Mayer: We Are Becoming a Video “Platform,” Video Chief McPherson Explains

While Yahoo is committed to creating original programming, it will become more of a “platform” for content from sources including major broadcasters and by user generated content surfaced via Flickr and Tumblr, Yahoo CEO Marissa Mayer said in today’s earnings call. Last month in Cannes, we interviewed Yahoo video chief Erin McPherson who outlined the […]