Zeebox App Now TV Remote for Comcast’s Xfinity Service

By on 10/01/2013 6:30 PM @robertandrews

AMSTERDAM — Multi-purpose social TV app Zeebox has spent the last couple of years dreaming up ways to help viewers engage with TV channels and each other. Its latest release helps them revel in shows that aren’t on conventional channels.

Speaking with Beet.TV at the IBC show, co-founder Anthony Rose said the Zeebox app, which already could change channels on its investor Comcast’s Xfinity set-top box, can now play on viewers’ Xfinity-connected TV VOD found within the app.

“It just plays on your TV,” Rose says in our video interview. “It doesn’t matter whether the show is on live, or whether it’s coming over cable or the internet – your TV faithfully plays out the shows that you know and love and are told about.”

The feature sounds like a kind of version of Apple’s AirPlay video-beaming technology. We will be interested to see whether Zeebox’s UK and Ireland broadcast partners launch the same thing.

Rose also says the latest Zeebox update introduces a new feature that helps users “follow” favorite shows or stars, then get alerts to latest articles about them from hundreds of blogs.

“The piece that’s been missing for us has been, what if you love the show but actually you may not watch it on TV, or maybe you watch it on video or on-demand?,” Rose said. “Our new release is all about the show, not so much the television.”

With House Of Cards and Breaking Bad catapulting Netflix’s popularity, it is clear that a service like Zeebox needed a way to incorporate at least some content about these mega-shows. With the update, viewers can stay abreast of news about the shows 24/7 in a feed, regardless of whether they are watching.

Taken together, the updates show Zeebox, which already had strong roots in traditional broadcast, responding more to the rise over-the-top and on-demand TV services.

Recent Videos
image
Yahoo’s Big Data is Now “Lit Up” on Brightroll

LAS VEGAS –  Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo’s one billion global users, says Brent Horowitz, VP of Business Development at Brightroll, in this interview with Beet.TV. He says that the merger has also ...

image
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman

As programmatic buying starts to take root in TV, industry players are finding benefits both in efficiency in the buy as well as in the outcome, says Dan Ackerman, Senior VP of ONE by AOL, in an interview with Beet.TV about the future of TV advertising. “We are seeing the benefits for programmatic on ...

image
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall

Addressable delivery of ads is on the rise by early adopters in recent years, says Steve Marshall, CEO of multi-platform advertising sales software firm Invision, in an interview with Beet.TV. Many MVPDs are moving aggressively to sell their inventory on an addressable basis, he says. “We are focused ...

image
Marketers Want Better Cross-Screen Attribution, Havas’ Keller

One of the biggest goals for marketers today lies in achieving better attribution across screens, says Melissa Keller, EVP, Channel Investments at Havas Media, in an interview with Beet.TV about the future of TV advertising. “As a media agency, our goal is to guide them through the right media mix and ...

image
“TV Everywhere” is Key Weapon for Cable Nets vs. OTT Players

LAS VEGAS – Faced with an onslaught of successful offerings from the likes of Netflix, the cable network industry is pushing back by embracing “TV Everywhere,” explains Will Richmond, editor & publisher of VideoNuze in this interview with Beet.TV He paraphrases the on-stage comments by ...

image
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

If you think it is too soon for so-called “programmatic” advertising buying techniques to jump from the web to mainstream television, consider this – the future president of the United States may already be buying TV ads this way. That is according to video ad tech firm YuMe. Its ...

image
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next

LAS VEGAS –  Earlier this year, comScore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform.  It will soon be launched.  Next up will be a product to measure how linear television interacts with digital, says Joan ...

image
Intel’s “Thunderbolt” Powers Big Video Workflow Across Devices, Fast

LAS VEGAS – File transfer of large video files between various production and storage devices are moving at 20 GigaBits per second via Thunderbolt 2, a technology platform created by Intel. At the NAB show, Intel demonstrated the technology which it says is 20 times faster that FireWire.  First ...

image
AOL Sees an “Open” Ecosystem in the TV Ad World

It won’t happen for a few years, but eventually television advertising buying and selling will take place, in a connected, “open” marketplace,  says Dan Ackerman, SVP of ONE by AOL: TV the newly formed adtech platform at AOL Inc. This interoperability for TV, pervasive in digital video, ...

image
Akamai Taps Adobe for Monetization of IP-Delivered Video Advertising

LAS VEGAS – As high quality,  IP-delivered video has exploded globally, advertisers have taken notice of the opportunity — . and big tech vendors and content programmers are increasingly focused on delivering advertising into millions of concurrent screens, explains John Bishop, CTO for Media ...

image
“Be Ever The Student,” MediaLink President Wenda Harris Millard Urges

Be a sponge. Don’t ever stop learning. That’s the key advice to new entrants in the ad business from industry veteran Wendy Harris Millard, president and COO of media consultancy MediaLink. “Be ever the student. Don’t ever stop understanding the broader context you are working in. ...

image
What’s Next with Premiere Pro: Adobe’s Al Mooney Talks “Project Candy”

LAS VEGAS – At the NAB Show, Adobe announced a number of new enhancements along with future plans for its popular video editing program Premiere Pro. At the show, we spoke with Al Mooney who heads the video editing product team.  We spoke  about the evolution of the software from what was ...

loader