In an effort to grow its Web presence, the health and wellness site Everyday Health inked a deal with noted physician Sanjay Gupta. Beet.TV connected with Paul Slavin, Chief Operating Officer for Everyday Health in an interview where he shared details on the site's plans with Gupta, best known for his work as a medical journalist on CBS News and CNN.
Gupta's relationship with Everyday Health begins March 15, and his work will center on its MedPage Today companion site for healthcare professionals, but will be populated throughout EverydayHealth.com as well, Slavin says. Gupta will provide video and written reports, and Everyday Health is also launching an app featuring his coverage and insight. Everyday Health attracts about 38 million monthly visitors.
"Our vision is to be the finest, largest health and wellness provider of news and information," Slavin says. As part of the site's expansion, Slavin says he is looking into possibly adding more video, especially since video drives engagement and time spent with the site.
Posted on 03/11/2013 at 5:57 PM by Beet.TV