AUSTIN – Delivering video directly to consumers of specific interests is becoming part of the media buying strategy of General Motors, explains Phil Rzepka, VP/Group Director, at Carat for General Motors, in this interview with Beet.TV
In addition to the move to "addressable" advertising, GM is bullish on programmatic buying, which Rzepka says is "the future" of the advertising marketplace.
We spoke with him on Sunday at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology.
More videos from the session and interviews with the speakers to come. Beet.TV's coverage of the this event at SXSW is sponsored by Videology.