Brands Should Consider User-Gen Videos, MediaCom Exec Says

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital video organized and hosted by Videology.

 

Carat Exec Eyes Mobile, Device Behavior

AUSTIN — Even though scale is vital for the video business, some of the more exciting developments to watch in this sector involve consumer interaction with different devices, says Phil Rzepka, VP, Group Director of Digital at Carat. He served as a panelist at SXSW at a private session about digital video organized and hosted […]

 

Neustar Exec: Addressable TV Ripe for Real-Time Buying

AUSTIN — Given the growth in real-time buying on the digital front, it’s only logical that the buying approach would move to addressable TV next, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider. He served as a panelist at SXSW at a private session about digital video organized and hosted […]

 

Nielsen Study Tracks Tweet Volume to Show Ratings

AUSTIN – The volume of tweets about a TV show is often related to the TV show’s ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners  who are looking for more insight into the impact of Twitter chatter on TV show […]

 

GM is Focused on “Addressable” Video Delivery; “Programmatic” is the Future

AUSTIN – Delivering video directly to consumers of specific interests is becoming part of the media buying strategy of General Motors, explains Phil Rzepka, VP/Group Director, at Carat for General Motors, in this interview with Beet.TV