Bravo inked a deal with Old Navy for an integrated synch-to-TV experience for the network's Play Live technology. The so-called "participation TV experience" will let fans play along with Old Navy-sponsroed live content during the second season of "It's a Brad Brad World" slated to premiere March 6. The integration is one of Bravo's latest efforts in the digital arena. At the recent Beet.TV executive retreat, we heard from Lisa Hsia, EVP, Digital Media at Bravo, about the network's approach to digital investment.

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