In the U.S. market, global video portal Dailymotion has embraced brand-sponsored programming as a way to differentiate itself and scale revenue.  In a video interview at the recent Beet.TV executive retreat, Dailymotions’ SVP of Sales, Joe Tartaglia, states, “The video landscape is really competitive, so for us to be able to work with brands directly to create sponsored programming has really been key to our growth.”

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