Addressable TV, two-screen interactivity and targeted advertising are all possible now, but marketers first need to make sure targeting makes sense for the brand, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, during an interview taped at the recent Beet.TV executive retreat. “You need to start with the client’s objectives. Is it reach, frequency, engagement? What are they trying to do with their ads?’ he asked, during a deep-dive conversation with Ashley Swartz, CEO and Founder of Furious Minds.

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