ANAHEIM, CA – NYC-based comedian Mark Malkoff has made a name for himself with a collection of online video stunts in which he challenges himself to do things like live in an IKEA for a week, live on an AirTran jet for 30 days, get 6-pack abs in 30 days and more.  At VidCon, Beet.TV sat down with Malkoff to discuss how brands are embracing online video.

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