Aaron Task, Henry Blodget and Their Two Million Video Viewers on Yahoo!

By on 02/01/2012 9:24 PM @

As big news organizations including the Wall Street Journal, The New York Times and and Reuters put an increasing effort around made-for-the-Web video news reporting, Yahoo’s Daily Ticker has built a formidable audience over the past four years.

According to comScore Media Metrix, Daily Ticker had 2 million monthly unique visitors in December.  Yahoo says the show is consistantly among the top ten most watched weekly Web original series.  (The number of video streams is not available from comScore.)

At CES last month, I spoke with co-host Aaron Task about the show, its growth and for strategies creating successful business programming for the Web.

Daily Ticker is recorded.  Task says he hopes to do the show live later this year when Yahoo’s new midtown televison studios are completed.

The co-host of the show is Henry Blodget, CEO and Editor in Chief of the Business Insider.

We met at the reception for the International Academy of Web Television Awards where the Daily Ticker was nominated in the category for best news program.

Below is a photo of Task, Yahoo! Studios Chief Anna Robertson and me at the IAWTV Awards.

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Andy Plesser

 

 

 

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