Beet.TV Online Video Journalism Summit at The Washington Post (2.1.11)

By on 02/01/2011 1:14 PM @

beet_tv on livestream.com. Broadcast Live Free

 

Above is the first half of Beet.TV's Online Video Journalism Summit from the Washington Post. Below is the second half of the panel, a picture of the entire group and our live-blog of the event.

beet_tv on livestream.com. Broadcast Live Free

 

DSC_0108

From left to right, Ann Derry, The New York Times; Stokes Young, msnbc.com; Kevin Roach, The Associated Press; Mike Toppo, CNN.com; Andy Plesser, Beet.TV; Alex Werpin, TVNewser; Anna Robertson, Yahoo! Video; Jeff Whatcott, Brightcove; Mark Larkin, CBSnews.com and Mike Stephanovich, Reuters Insider.

Below you will find our live blog of the panel.

11:35 AM: After a rundown on the future of video (quick recap: it is very bright!), we're done! Keep checking Beet in the following days for highlight clips of the panel. Thank you for watching, we hope you enjoyed.

11:24 AM: Final question: How do we get videos watched online? Search is one of the most important ways to make videos discoverable; listen to the search experts, says Steven King, Washington Post & Ann Derry of NYT. Kevin Roach of the AP says they use their big partners to get the videos out. The "Buzz Factor" is very important, notes Mike Toppo, CNN.com; be strategic about it. Integration and active curating is so vital, as well, says Jeff Whatcott, Brightcove. Promotion in different platforms helps CBS mentions Mark Larkin. Mike Stephanovich suggests treating video the same way you do with any other content; don't make it separate. Contextual relevance and giving video the respect it deserves on your site is Yahoo's strategy according to Anna Robertson.

11:18 AM: If it is a topic people are really interested in, usually human-focused, longer-form online videos will be popular, reports Stokes Young of MSNBC.com. Mike Stephanovich of Reuters Insider agrees, says they have been surprised by the increase in views of longer videos.

11:12 AM: "40% of our streams from YouTube come from embedded streams" in social media networks says Kevin Roach of the AP; their YouTube channel has over 650 million views.

11:05 AM: How do you get a video watched? Anna Robertson says social media is so important, especially including embed codes to stream inline on Facebook or Twitter and allowing for easy referrals (like "click-to-share" links and embeds).

10:58 AM: Will we see a change in viewer's perceptions of online advertising as video content increases? Anna Robertson says we're seeing the merging of all advertising departments within companies, while still customizing ads for the specific platforms.

10:51 AM: Brightcove's Jeff Whatcott says "I couldn't tell you what will happen in 3 years when you turn on your TV" re the changing market of connected TVs. Anna Robertson of Yahoo! weighs in – "there is a huge power there for the consumer."

10:48 AM: iPad and mobile apps sometimes help users discover more content, especially video, says Ann Derry of New York Times.

10:44 AM: Jeff Whatcott of Brightcove explains how mobile apps actually increase user brand loyalty.

10:40 AM: We're back from break, starting off with Anna Robertson talking about Yahoo's new mobile video apps and Mark Larkin discussing CBS's new paid mobile video app, which is ad-free.

10:25 AM: After a good discussion on the usefulness of outside sources, the panelists take a quick 10-minute break. See you soon!

10:23 AM: Mike Toppo talks about partnerships with outside sources, like Vice Magazine.

10:17 AM: Kevin Roach, Stokes Young and Anna Robertson talk about how hard it can be for the objective news outlet like the AP or MSNBC to maintain editorial standards when the newsmaker can control the online platform (ie: The White House streamed and shot YouTube's live interview with President Obama).

10:11 AM: Passionate discussion of user generated content from Mike Toppo, CNN.com, Kevin Roach, The AP and Mike Stephanovich of Reuters Insider, a subscription based video service.

10:02 AM: Kevin Roach of The Associated Press sees raw video as the most successful with younger viewers because it is new and different from their parent's TV news. Conversely, Stokes Young of MSNBC.com says they have had higher views in more explanatory, scripted news videos.

9:58 AM: Steven King sees the future of Washington Post's business is in creating original online video content exclusive to the Washington Post (such as The Fix's Election Day TwitterCast with Chris Cillizza)

9:56 AM: Ann Derry- "Unless there is a compelling reason for video to be live, it likely will not be yet."

9:50 AM: Yahoo! Video expert, Anna Robertson, discusses her interview with Vice President Joe Biden and why not broadcasting live but showcasing shorter clips works better with the shorter attention spans of online viewers.

9:46 AM: Mike Toppo of CNN.com says live video online is no longer a game changer — unless it is unexpected, like the live feeds coming out of the streets in Egypt.

9:41 AM: Stokes Young of MSNBC and Ann Derry, NYT, discuss how important the integration of video into the online articles is to getting higher views. Jeff Whatcott of Brightcove discusses SEO and social media to increase views even more.

9:38 AM: Steve King of The Washington Post talks about expanding your audience on- and off-line by syndicating your videos — The Washington Post publishes video on Yahoo! as well as their own site.

9:34 AM: Ann Derry of the New York Times says their strategy with online video has always been to "be organic with the journalism and have the video come out of the journalism we are doing."

9:28 AM: Chris wraps up and the panelists take their places on stage.

9:23 AM: Advice to young journalists from Chris Cillizza: Try to do as much as you can! Twitter, video journalism, print articles, even offline events like a trivia night. The more you offer, the more likely one aspect will grab a new viewer.

9:16 AM: Politicians need to remember that Twitter, YouTube, online media reaches the same people, same huge audience as traditional media, Chris notes. Keep your production levels high.

9:13 AM: Chris talks about how online video is different from TV video and how important it is to keep your brand tone consistent across the many mediums you may be using.

9:08 AM: Chris "The Fix" Cillizza takes the stage.

9:01 AM: Andy Plesser kicks off the panel, showing our highlight reel of the Golden Age of Video News.

Read about the summit's pre-event reception on DCFishbowl.

The summit was sponsored by Brightcove.

You can find the program here.

Twitter hashtag is #beetmeet  and follow Beet.TV  via @Beet_TV

Recent Videos
image
What’s Next with Premiere Pro: Adobe’s Al Mooney Talks “Project Candy”

LAS VEGAS – At the NAB Show, Adobe announced a number of new enhancements along with future plans for its popular video editing program Premiere Pro. At the show, we spoke with Al Mooney who heads the video editing product team.  We spoke  about the evolution of the software from what was ...

image
Adobe Turns Sony’s Crackle In To A Rolling Channel: Balchandani

LAS VEGAS — Sony’s Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power ...

image
Videoplaza’s Big Expansion via Telstra’s Ooyala, Tavakoli Explains

LAS VEGAS — Six months after it was acquired by Ooyala, video ad tech provider says it has been surprised to adjust to a very different future quicker than expected. Amongst the biggest changes – not just being acquired, but also being owned by a corporate, following Australian telco ...

image
Haivision Focuses On Video Management: Mason

LAS VEGAS — Video, video everywhere. Montreal-based Haivision started life a decade ago helping video owners encode their content; now it wants to help them organize the plethora of videos that have been digitized. “For the last 10 years, we’ve been focused on helping people distribute ...

image
Media Future Is Disruption And Data: GroupM’s Gotlieb

After two decades with the world’s largest ad media company by billings, the man they call “the king of advertising” is still hungry, still changing. Good job – advertising is about to change, a lot. “If someone were to watch me in any given day, I still read scripts from ...

image
Piksel Developing Delivery of Personalized Video via OTT, Apps

LAS VEGAS – Piksel, a company that manages OTT solutions for several of the world’s leading media brands, is in the early stages of a personalization engine to deliver relevant videos to individual consumers, explains Miles Weaver, Innovation Lead, in this interview with Beet.TV The new platform ...

image
Ooyala Embraces AdTech with Videoplaza Acquisition

LAS VEGAS – Now owned by Australia’s giant telco Telstra, with a “war chest” for acquisitions, video services company Ooyala has moved into the adtech sector with its acquisition of  Videoplaza last year, explains Andrew Spaulding, Director of Sales Engineering at Ooyala in this ...

518774400_1_648_367
Cisco Brings More Virtual Video To NAB: Yates

LAS VEGAS — This time last year, Cisco unveiled Videoscape Virtualized Video Processing (V2P), a set of technologies allowing video workers to process their material using virtual, or cloud, services. Now it says it has improved the offering, after feedback received from customers. Cisco service ...

image
Microsoft Unveils New Video Player, Encoding Solutions

LAS VEGAS — Microsoft has used the NAB Show to announce it is expanding its video services suite, including a new video player that speaks fluent HTML5 as well as other standards. Azure Media Services is getting a new video player and transcoding that will take place in the cloud. “(Azure ...

image
Brightcove Touts Integrated Video Ad Services with “Once”

LAS VEGAS – With the acquisition last year of video adtech company Unicorn, Brightcove, the Boston-based video services company, has made a strategic move into video ad monetization sector, explains Mike Green, VP for Marketing and Business Development, in this interview with Beet.TV The company ...

image
Better Video, Audio Coming To MPEG-DASH: Microsoft’s Sodagar

LAS VEGAS — The next-generation format for video compression has grown fast over the last couple of years, with adoption from names including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai. Support for live ad insertion, digital rights management and the HEVC standard was added ...

image
Yahoo Expands Programmatic Video Ad Offering with Brightroll Integration, Andrew Snyder Explains

Yahoo’s acquisition late last year of programmatic video adtech company Brightroll means that the giant publisher will use data and analytics to target consumers with highly relevant video advertising, explains Yahoo’s Andrew Snyder, VP for Video Sales in this interview with Beet.TV The ...

loader