Beet.TV Online Video Journalism Summit at The Washington Post (2.1.11)

beet_tv on livestream.com. Broadcast Live Free

 

Above is the first half of Beet.TV's Online Video Journalism Summit from the Washington Post. Below is the second half of the panel, a picture of the entire group and our live-blog of the event.

beet_tv on livestream.com. Broadcast Live Free

 

DSC_0108

From left to right, Ann Derry, The New York Times; Stokes Young, msnbc.com; Kevin Roach, The Associated Press; Mike Toppo, CNN.com; Andy Plesser, Beet.TV; Alex Werpin, TVNewser; Anna Robertson, Yahoo! Video; Jeff Whatcott, Brightcove; Mark Larkin, CBSnews.com and Mike Stephanovich, Reuters Insider.

Below you will find our live blog of the panel.

11:35 AM: After a rundown on the future of video (quick recap: it is very bright!), we're done! Keep checking Beet in the following days for highlight clips of the panel. Thank you for watching, we hope you enjoyed.

11:24 AM: Final question: How do we get videos watched online? Search is one of the most important ways to make videos discoverable; listen to the search experts, says Steven King, Washington Post & Ann Derry of NYT. Kevin Roach of the AP says they use their big partners to get the videos out. The "Buzz Factor" is very important, notes Mike Toppo, CNN.com; be strategic about it. Integration and active curating is so vital, as well, says Jeff Whatcott, Brightcove. Promotion in different platforms helps CBS mentions Mark Larkin. Mike Stephanovich suggests treating video the same way you do with any other content; don't make it separate. Contextual relevance and giving video the respect it deserves on your site is Yahoo's strategy according to Anna Robertson.

11:18 AM: If it is a topic people are really interested in, usually human-focused, longer-form online videos will be popular, reports Stokes Young of MSNBC.com. Mike Stephanovich of Reuters Insider agrees, says they have been surprised by the increase in views of longer videos.

11:12 AM: "40% of our streams from YouTube come from embedded streams" in social media networks says Kevin Roach of the AP; their YouTube channel has over 650 million views.

11:05 AM: How do you get a video watched? Anna Robertson says social media is so important, especially including embed codes to stream inline on Facebook or Twitter and allowing for easy referrals (like "click-to-share" links and embeds).

10:58 AM: Will we see a change in viewer's perceptions of online advertising as video content increases? Anna Robertson says we're seeing the merging of all advertising departments within companies, while still customizing ads for the specific platforms.

10:51 AM: Brightcove's Jeff Whatcott says "I couldn't tell you what will happen in 3 years when you turn on your TV" re the changing market of connected TVs. Anna Robertson of Yahoo! weighs in – "there is a huge power there for the consumer."

10:48 AM: iPad and mobile apps sometimes help users discover more content, especially video, says Ann Derry of New York Times.

10:44 AM: Jeff Whatcott of Brightcove explains how mobile apps actually increase user brand loyalty.

10:40 AM: We're back from break, starting off with Anna Robertson talking about Yahoo's new mobile video apps and Mark Larkin discussing CBS's new paid mobile video app, which is ad-free.

10:25 AM: After a good discussion on the usefulness of outside sources, the panelists take a quick 10-minute break. See you soon!

10:23 AM: Mike Toppo talks about partnerships with outside sources, like Vice Magazine.

10:17 AM: Kevin Roach, Stokes Young and Anna Robertson talk about how hard it can be for the objective news outlet like the AP or MSNBC to maintain editorial standards when the newsmaker can control the online platform (ie: The White House streamed and shot YouTube's live interview with President Obama).

10:11 AM: Passionate discussion of user generated content from Mike Toppo, CNN.com, Kevin Roach, The AP and Mike Stephanovich of Reuters Insider, a subscription based video service.

10:02 AM: Kevin Roach of The Associated Press sees raw video as the most successful with younger viewers because it is new and different from their parent's TV news. Conversely, Stokes Young of MSNBC.com says they have had higher views in more explanatory, scripted news videos.

9:58 AM: Steven King sees the future of Washington Post's business is in creating original online video content exclusive to the Washington Post (such as The Fix's Election Day TwitterCast with Chris Cillizza)

9:56 AM: Ann Derry- "Unless there is a compelling reason for video to be live, it likely will not be yet."

9:50 AM: Yahoo! Video expert, Anna Robertson, discusses her interview with Vice President Joe Biden and why not broadcasting live but showcasing shorter clips works better with the shorter attention spans of online viewers.

9:46 AM: Mike Toppo of CNN.com says live video online is no longer a game changer — unless it is unexpected, like the live feeds coming out of the streets in Egypt.

9:41 AM: Stokes Young of MSNBC and Ann Derry, NYT, discuss how important the integration of video into the online articles is to getting higher views. Jeff Whatcott of Brightcove discusses SEO and social media to increase views even more.

9:38 AM: Steve King of The Washington Post talks about expanding your audience on- and off-line by syndicating your videos — The Washington Post publishes video on Yahoo! as well as their own site.

9:34 AM: Ann Derry of the New York Times says their strategy with online video has always been to "be organic with the journalism and have the video come out of the journalism we are doing."

9:28 AM: Chris wraps up and the panelists take their places on stage.

9:23 AM: Advice to young journalists from Chris Cillizza: Try to do as much as you can! Twitter, video journalism, print articles, even offline events like a trivia night. The more you offer, the more likely one aspect will grab a new viewer.

9:16 AM: Politicians need to remember that Twitter, YouTube, online media reaches the same people, same huge audience as traditional media, Chris notes. Keep your production levels high.

9:13 AM: Chris talks about how online video is different from TV video and how important it is to keep your brand tone consistent across the many mediums you may be using.

9:08 AM: Chris "The Fix" Cillizza takes the stage.

9:01 AM: Andy Plesser kicks off the panel, showing our highlight reel of the Golden Age of Video News.

Read about the summit's pre-event reception on DCFishbowl.

The summit was sponsored by Brightcove.

You can find the program here.

Twitter hashtag is #beetmeet  and follow Beet.TV  via @Beet_TV

Posted on 02/01/2011 at 1:14 PM by Beet.TV

RECENT VIDEOS
AAA
Health Care Act to Drive Video Creation Around New Choices and Regulations

BOSTON – Sutter Health, a giant not-for-profit, Northern California-based network of doctors and hospitals, is using video  to communicate with the members and prospects about a range of health related topics from coverage to medical care and wellness.   With the Affordable  Care Act becoming law ...

Posted on 05/22/2013 at 10:42 PM by Katy Charles

AAA
Ustream Makes Big Move into Video Services Sector

Ustream, the widely popular live Web streaming site, has been quietly moving into a full-services, video solution provider for small customers and  big enterprises and media companies  says David Gibbons, VP for Product Marketing, in this interview with Beet.TV Some customers for the Ustream video platform ...

Posted on 05/22/2013 at 10:37 PM by Andy Plesser

AAA
YuMe To Roll Out Tools for Audience Targeting Across Screens

YuMe is gearing up to introduce an audience-targeting tool in the second half of the year to help brands reach specific segments of viewers across screens, says Ed Haslam, senior VP of marketing at online video technology platform YuMe, in an interview with Beet.TV. ”We will create segements, reveal ...

Posted on 05/22/2013 at 9:49 PM by Daisy Whitney

AAA
New Programmatic TV Buying Platform Applies Digital Practices to TV

Launched in the first quarter of 2013, AudienceXpress, an automated sales platform for selling TV audience impressions, allows advertisers to focus on particular target audiences – but automates the process. We spoke with Walt Horstman, general manager of AudienceXpress, in our New York studio. Using the ...

Posted on 05/22/2013 at 6:12 PM by Katy Charles

13-03-01-01-01.jpg
Back to the Future: How Tumblr is Reviving the Animiated GIF, David Karp Explains

MONACO -  (Published 11.11.12) The animated GIF, those quirky, short moving images introduced way back in the day by CompuServe in 1987, are making a comeback, thanks in large part to the easy conversion from video to the GIF, format explains David Karp, founder and CEO of Tumblr, in this interview with ...

Posted on 05/21/2013 at 3:00 PM by Beet.TV

AAA
Careerbuilder.com Uses Video to Unite Job Seekers and Companies

Careerbuilder.com uses video content as a tool to unite job seekers with hiring companies. Having recently begun offering video content on their mobile platform, the Chicago-based site has almost doubled their video views, says Patrick Moye, director of design, video and branding for Careerbuilder.com ...

Posted on 05/21/2013 at 2:56 PM by Katy Charles

AAA
Cars.com Planning Live Streaming with New Brightcove Solution

BOSTON – With the launch of Brightcove Video Cloud Live, Chicago-based automotive classified site Cars.com is looking to bring live video feeds to the forefront of their site in the next year, says Eric Rossi, senior producer of multimedia for Cars.com. Currently, Cars.com produces around three to ...

Posted on 05/20/2013 at 9:47 PM by Katy Charles

AAA
Wellness Video Producer Finds Bliss with Paid Model

BOSTON –  Gaiam TV,  an online video wellness producer , has is finding success using a paid subscription model. Subscribers are paying  due to the variety of highly-produced, long-form content available, says Michal Lebowitsch, product manager at Gaiam TV. After a 10-day free trial, Lebowitsch ...

Posted on 05/20/2013 at 9:32 PM by Katy Charles

AAA
Tremor’s VideoHub Unit Gets Video “Viewability” Tool Certified by MRC

Tremor Video’s VideoHub unit has gotten industry certification from the Media Ratings Council (MRC) for its viewability measurement tool, which determines the  placement of videos on Web pages, plus engagement and other metrics, the company announced today. We spoke with VideoHub general manager ...

Posted on 05/20/2013 at 9:51 AM by Andy Plesser

AAA
Video Search at a Crossroads with Increased Adoption of ‘Schema’

BOSTON – Effective video search has been limited, largely because search engines don’t index images. But things are changing with the implementation of Schema, a technology which allows video producers to “wrap” a transcript as an “object” into a video. The Schema initiative ...

Posted on 05/19/2013 at 9:42 PM by Andy Plesser

AAA
mDialog Has Dynamic Ad Insertion for Live, Linear Programming

BOSTON – mDialog, the Toront0-based video advertising technology company, has a new product to insert video advertising dynamically into live programming.  The product, launched in collaboration with Brightcove, was announced last month at NAB. Last week at the Brightcove global customer event, we spoke ...

Posted on 05/19/2013 at 9:01 PM by Andy Plesser

AAA
Forbes Ups its Native Advertising with “BrandVoice”

LONDON – With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands’ microsites.   The company is publishing about eight such articles a day and is expanding into branded video ...

Posted on 05/19/2013 at 3:25 PM by Andy Plesser