Above is the first half of Beet.TV's Online Video Journalism Summit from the Washington Post. Below is the second half of the panel, a picture of the entire group and our live-blog of the event.
From left to right, Ann Derry, The New York Times; Stokes Young, msnbc.com; Kevin Roach, The Associated Press; Mike Toppo, CNN.com; Andy Plesser, Beet.TV; Alex Werpin, TVNewser; Anna Robertson, Yahoo! Video; Jeff Whatcott, Brightcove; Mark Larkin, CBSnews.com and Mike Stephanovich, Reuters Insider.
Below you will find our live blog of the panel.
11:35 AM: After a rundown on the future of video (quick recap: it is very bright!), we're done! Keep checking Beet in the following days for highlight clips of the panel. Thank you for watching, we hope you enjoyed.
11:24 AM: Final question: How do we get videos watched online? Search is one of the most important ways to make videos discoverable; listen to the search experts, says Steven King, Washington Post & Ann Derry of NYT. Kevin Roach of the AP says they use their big partners to get the videos out. The "Buzz Factor" is very important, notes Mike Toppo, CNN.com; be strategic about it. Integration and active curating is so vital, as well, says Jeff Whatcott, Brightcove. Promotion in different platforms helps CBS mentions Mark Larkin. Mike Stephanovich suggests treating video the same way you do with any other content; don't make it separate. Contextual relevance and giving video the respect it deserves on your site is Yahoo's strategy according to Anna Robertson.
11:18 AM: If it is a topic people are really interested in, usually human-focused, longer-form online videos will be popular, reports Stokes Young of MSNBC.com. Mike Stephanovich of Reuters Insider agrees, says they have been surprised by the increase in views of longer videos.
11:12 AM: "40% of our streams from YouTube come from embedded streams" in social media networks says Kevin Roach of the AP; their YouTube channel has over 650 million views.
11:05 AM: How do you get a video watched? Anna Robertson says social media is so important, especially including embed codes to stream inline on Facebook or Twitter and allowing for easy referrals (like "click-to-share" links and embeds).
10:58 AM: Will we see a change in viewer's perceptions of online advertising as video content increases? Anna Robertson says we're seeing the merging of all advertising departments within companies, while still customizing ads for the specific platforms.
10:51 AM: Brightcove's Jeff Whatcott says "I couldn't tell you what will happen in 3 years when you turn on your TV" re the changing market of connected TVs. Anna Robertson of Yahoo! weighs in – "there is a huge power there for the consumer."
10:48 AM: iPad and mobile apps sometimes help users discover more content, especially video, says Ann Derry of New York Times.
10:44 AM: Jeff Whatcott of Brightcove explains how mobile apps actually increase user brand loyalty.
10:40 AM: We're back from break, starting off with Anna Robertson talking about Yahoo's new mobile video apps and Mark Larkin discussing CBS's new paid mobile video app, which is ad-free.
10:25 AM: After a good discussion on the usefulness of outside sources, the panelists take a quick 10-minute break. See you soon!
10:23 AM: Mike Toppo talks about partnerships with outside sources, like Vice Magazine.
10:17 AM: Kevin Roach, Stokes Young and Anna Robertson talk about how hard it can be for the objective news outlet like the AP or MSNBC to maintain editorial standards when the newsmaker can control the online platform (ie: The White House streamed and shot YouTube's live interview with President Obama).
10:11 AM: Passionate discussion of user generated content from Mike Toppo, CNN.com, Kevin Roach, The AP and Mike Stephanovich of Reuters Insider, a subscription based video service.
10:02 AM: Kevin Roach of The Associated Press sees raw video as the most successful with younger viewers because it is new and different from their parent's TV news. Conversely, Stokes Young of MSNBC.com says they have had higher views in more explanatory, scripted news videos.
9:58 AM: Steven King sees the future of Washington Post's business is in creating original online video content exclusive to the Washington Post (such as The Fix's Election Day TwitterCast with Chris Cillizza)
9:56 AM: Ann Derry- "Unless there is a compelling reason for video to be live, it likely will not be yet."
9:50 AM: Yahoo! Video expert, Anna Robertson, discusses her interview with Vice President Joe Biden and why not broadcasting live but showcasing shorter clips works better with the shorter attention spans of online viewers.
9:46 AM: Mike Toppo of CNN.com says live video online is no longer a game changer — unless it is unexpected, like the live feeds coming out of the streets in Egypt.
9:41 AM: Stokes Young of MSNBC and Ann Derry, NYT, discuss how important the integration of video into the online articles is to getting higher views. Jeff Whatcott of Brightcove discusses SEO and social media to increase views even more.
9:38 AM: Steve King of The Washington Post talks about expanding your audience on- and off-line by syndicating your videos — The Washington Post publishes video on Yahoo! as well as their own site.
9:34 AM: Ann Derry of the New York Times says their strategy with online video has always been to "be organic with the journalism and have the video come out of the journalism we are doing."
9:28 AM: Chris wraps up and the panelists take their places on stage.
9:23 AM: Advice to young journalists from Chris Cillizza: Try to do as much as you can! Twitter, video journalism, print articles, even offline events like a trivia night. The more you offer, the more likely one aspect will grab a new viewer.
9:16 AM: Politicians need to remember that Twitter, YouTube, online media reaches the same people, same huge audience as traditional media, Chris notes. Keep your production levels high.
9:13 AM: Chris talks about how online video is different from TV video and how important it is to keep your brand tone consistent across the many mediums you may be using.
9:08 AM: Chris "The Fix" Cillizza takes the stage.
9:01 AM: Andy Plesser kicks off the panel, showing our highlight reel of the Golden Age of Video News.
Read about the summit's pre-event reception on DCFishbowl.
The summit was sponsored by Brightcove.
You can find the program here.
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Posted on 02/01/2011 at 1:14 PM by Beet.TV