Beet.TV Online Video Journalism Summit at The Washington Post (2.1.11)

By on 02/01/2011 1:14 PM @

beet_tv on Broadcast Live Free


Above is the first half of Beet.TV's Online Video Journalism Summit from the Washington Post. Below is the second half of the panel, a picture of the entire group and our live-blog of the event.

beet_tv on Broadcast Live Free



From left to right, Ann Derry, The New York Times; Stokes Young,; Kevin Roach, The Associated Press; Mike Toppo,; Andy Plesser, Beet.TV; Alex Werpin, TVNewser; Anna Robertson, Yahoo! Video; Jeff Whatcott, Brightcove; Mark Larkin, and Mike Stephanovich, Reuters Insider.

Below you will find our live blog of the panel.

11:35 AM: After a rundown on the future of video (quick recap: it is very bright!), we're done! Keep checking Beet in the following days for highlight clips of the panel. Thank you for watching, we hope you enjoyed.

11:24 AM: Final question: How do we get videos watched online? Search is one of the most important ways to make videos discoverable; listen to the search experts, says Steven King, Washington Post & Ann Derry of NYT. Kevin Roach of the AP says they use their big partners to get the videos out. The "Buzz Factor" is very important, notes Mike Toppo,; be strategic about it. Integration and active curating is so vital, as well, says Jeff Whatcott, Brightcove. Promotion in different platforms helps CBS mentions Mark Larkin. Mike Stephanovich suggests treating video the same way you do with any other content; don't make it separate. Contextual relevance and giving video the respect it deserves on your site is Yahoo's strategy according to Anna Robertson.

11:18 AM: If it is a topic people are really interested in, usually human-focused, longer-form online videos will be popular, reports Stokes Young of Mike Stephanovich of Reuters Insider agrees, says they have been surprised by the increase in views of longer videos.

11:12 AM: "40% of our streams from YouTube come from embedded streams" in social media networks says Kevin Roach of the AP; their YouTube channel has over 650 million views.

11:05 AM: How do you get a video watched? Anna Robertson says social media is so important, especially including embed codes to stream inline on Facebook or Twitter and allowing for easy referrals (like "click-to-share" links and embeds).

10:58 AM: Will we see a change in viewer's perceptions of online advertising as video content increases? Anna Robertson says we're seeing the merging of all advertising departments within companies, while still customizing ads for the specific platforms.

10:51 AM: Brightcove's Jeff Whatcott says "I couldn't tell you what will happen in 3 years when you turn on your TV" re the changing market of connected TVs. Anna Robertson of Yahoo! weighs in – "there is a huge power there for the consumer."

10:48 AM: iPad and mobile apps sometimes help users discover more content, especially video, says Ann Derry of New York Times.

10:44 AM: Jeff Whatcott of Brightcove explains how mobile apps actually increase user brand loyalty.

10:40 AM: We're back from break, starting off with Anna Robertson talking about Yahoo's new mobile video apps and Mark Larkin discussing CBS's new paid mobile video app, which is ad-free.

10:25 AM: After a good discussion on the usefulness of outside sources, the panelists take a quick 10-minute break. See you soon!

10:23 AM: Mike Toppo talks about partnerships with outside sources, like Vice Magazine.

10:17 AM: Kevin Roach, Stokes Young and Anna Robertson talk about how hard it can be for the objective news outlet like the AP or MSNBC to maintain editorial standards when the newsmaker can control the online platform (ie: The White House streamed and shot YouTube's live interview with President Obama).

10:11 AM: Passionate discussion of user generated content from Mike Toppo,, Kevin Roach, The AP and Mike Stephanovich of Reuters Insider, a subscription based video service.

10:02 AM: Kevin Roach of The Associated Press sees raw video as the most successful with younger viewers because it is new and different from their parent's TV news. Conversely, Stokes Young of says they have had higher views in more explanatory, scripted news videos.

9:58 AM: Steven King sees the future of Washington Post's business is in creating original online video content exclusive to the Washington Post (such as The Fix's Election Day TwitterCast with Chris Cillizza)

9:56 AM: Ann Derry- "Unless there is a compelling reason for video to be live, it likely will not be yet."

9:50 AM: Yahoo! Video expert, Anna Robertson, discusses her interview with Vice President Joe Biden and why not broadcasting live but showcasing shorter clips works better with the shorter attention spans of online viewers.

9:46 AM: Mike Toppo of says live video online is no longer a game changer — unless it is unexpected, like the live feeds coming out of the streets in Egypt.

9:41 AM: Stokes Young of MSNBC and Ann Derry, NYT, discuss how important the integration of video into the online articles is to getting higher views. Jeff Whatcott of Brightcove discusses SEO and social media to increase views even more.

9:38 AM: Steve King of The Washington Post talks about expanding your audience on- and off-line by syndicating your videos — The Washington Post publishes video on Yahoo! as well as their own site.

9:34 AM: Ann Derry of the New York Times says their strategy with online video has always been to "be organic with the journalism and have the video come out of the journalism we are doing."

9:28 AM: Chris wraps up and the panelists take their places on stage.

9:23 AM: Advice to young journalists from Chris Cillizza: Try to do as much as you can! Twitter, video journalism, print articles, even offline events like a trivia night. The more you offer, the more likely one aspect will grab a new viewer.

9:16 AM: Politicians need to remember that Twitter, YouTube, online media reaches the same people, same huge audience as traditional media, Chris notes. Keep your production levels high.

9:13 AM: Chris talks about how online video is different from TV video and how important it is to keep your brand tone consistent across the many mediums you may be using.

9:08 AM: Chris "The Fix" Cillizza takes the stage.

9:01 AM: Andy Plesser kicks off the panel, showing our highlight reel of the Golden Age of Video News.

Read about the summit's pre-event reception on DCFishbowl.

The summit was sponsored by Brightcove.

You can find the program here.

Twitter hashtag is #beetmeet  and follow Beet.TV  via @Beet_TV

Recent Videos
NBCUniversal Now Ramping Up Its Programmatic Video Sales Via Private Deals

NBCUniversal is ramping up its programmatic video sales via private deals, but it’s not selling video inventory on open exchanges. “It’s our most prized asset, “ says Aaron Radin, SVP-Partnerships and Portfolio Products at NBCUniversal, in an interview with Beet. TV. “It’s the core asset of the ...

Advertisers Need More Transparency And Security: AudienceScience’s Bernard

COLOGNE — Advertising technology platforms are giving advertisers and ad buyers unprecedented and ever-greater abilities to plan, control, buy and monitor their digital ad campaigns. But with this new power comes, also, degrees of complexity. For starters, now that advertisers rely on more and more ...

Automation Can Be Inefficient: FreeWheel’s Rooke

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s ...

Common Measurement Is A Smokescreen: FreeWheel’s Heller

COLOGNE — These days, a plethora of advertising technologies gives brands analytical insight in to a whole array of campaign data points. As the tech burgeons, many advertisers, scratching their head at all the results, speculate about combining those data in to a single score. But that would not be ...

Digital Content Must Be Consumer-Centric: Conceptbakery’s Dorfler

COLOGNE — According to one local ad exec, Germany’s business culture emphasizes efficiency and planning up front, which minimizes the risk of failing. It’s very different from the ethos of some U.S. companies, which tend to try out several ideas to see what sticks. However, while risky, that ...

Programmatic Will Increasingly Be Tied to Content: Performics’s Kahn

COLOGNE — Consumer intent has become the most important variable for marketers to tap into, according to Michael Kahn, CEO of the Publicis-owned performance marketing agency Performics. “I believe that the marketing world has moved from a post-awareness world to one fully focused on consumer ...

Content and Creativity Is Coming to the “Machine-Driven World” of AdTech, AOL’s Bob...

Programmatic advertising has been in the spotlight for the past two years.  Now it is the integration of creativity and content into the “machine-driven”world of adtech that is essential says Bob Bejan, Global Creative Executive Director of AOL in this interview with Beet.TV Bejan, who joined ...

Native Video Is Fastest Growing Format in Mobile Advertising: AdColony’s Yang

COLOGNE — Native video is the fastest growing format in mobile advertising today, according to Nikao Yang, SVP-Global Marketing and Business Development at AdColony, a unit of  Oslo’s Opera Mediaworks. “Publishers are looking for new innovative ways to monetize their content feeds,” he ...

How French Agencies Must Limit Ad Targeting: SFR’s Vignon

COLOGNE — The ad director of one of France’s biggest telcos has explained how French operators can sometimes be hamstrung by rules when it comes to new-wave ad tech and digital targeting. “We have a legal question,” according to Luc Vignon, the director of SFR Regie, the ad sales ...

Zenith’s Zilberbrand Tapped by Viacom to for New Advanced TV Role

ZenithOptimedia  EVP Julian Zilberbrand has been tapped by Viacom as EVP of the newly formed Audience Science unit.  The unit will apply audience targeting around cross-platform delivery of video advertising.  The news was reported this morning by the Wall Street Journal. Earlier this year, during the ...

TV’s Great Digital Shift Must Be In Linear’s Image: Videology’s Eisenstein

COLOGNE — The TV times are a-changin’ – but that change won’t necessarily come all in one go. For TV industry professionals to adopt newfangled advertising technology already popular on the internet, it must first work alongside the very linear industry many believe it will unseat. ...

Data-Enabled Linnear TV Ad Buying will Reach $1 Billion in ’16, Videology’s Scott Ferber

Big broadcasters, cable nets and MVPD’s are embracing solutions to use their data to sell linnear programming, a market that will reach $1 billion in 2016 and quickly scale, says Scott Ferber, CEO of Videology, an ad tech company that provides services in the sector. Ferber also talks about the future ...