Beet.TV Online Video Journalism Summit at The Washington Post (2.1.11)

By on 02/01/2011 1:14 PM @

beet_tv on livestream.com. Broadcast Live Free

 

Above is the first half of Beet.TV's Online Video Journalism Summit from the Washington Post. Below is the second half of the panel, a picture of the entire group and our live-blog of the event.

beet_tv on livestream.com. Broadcast Live Free

 

DSC_0108

From left to right, Ann Derry, The New York Times; Stokes Young, msnbc.com; Kevin Roach, The Associated Press; Mike Toppo, CNN.com; Andy Plesser, Beet.TV; Alex Werpin, TVNewser; Anna Robertson, Yahoo! Video; Jeff Whatcott, Brightcove; Mark Larkin, CBSnews.com and Mike Stephanovich, Reuters Insider.

Below you will find our live blog of the panel.

11:35 AM: After a rundown on the future of video (quick recap: it is very bright!), we're done! Keep checking Beet in the following days for highlight clips of the panel. Thank you for watching, we hope you enjoyed.

11:24 AM: Final question: How do we get videos watched online? Search is one of the most important ways to make videos discoverable; listen to the search experts, says Steven King, Washington Post & Ann Derry of NYT. Kevin Roach of the AP says they use their big partners to get the videos out. The "Buzz Factor" is very important, notes Mike Toppo, CNN.com; be strategic about it. Integration and active curating is so vital, as well, says Jeff Whatcott, Brightcove. Promotion in different platforms helps CBS mentions Mark Larkin. Mike Stephanovich suggests treating video the same way you do with any other content; don't make it separate. Contextual relevance and giving video the respect it deserves on your site is Yahoo's strategy according to Anna Robertson.

11:18 AM: If it is a topic people are really interested in, usually human-focused, longer-form online videos will be popular, reports Stokes Young of MSNBC.com. Mike Stephanovich of Reuters Insider agrees, says they have been surprised by the increase in views of longer videos.

11:12 AM: "40% of our streams from YouTube come from embedded streams" in social media networks says Kevin Roach of the AP; their YouTube channel has over 650 million views.

11:05 AM: How do you get a video watched? Anna Robertson says social media is so important, especially including embed codes to stream inline on Facebook or Twitter and allowing for easy referrals (like "click-to-share" links and embeds).

10:58 AM: Will we see a change in viewer's perceptions of online advertising as video content increases? Anna Robertson says we're seeing the merging of all advertising departments within companies, while still customizing ads for the specific platforms.

10:51 AM: Brightcove's Jeff Whatcott says "I couldn't tell you what will happen in 3 years when you turn on your TV" re the changing market of connected TVs. Anna Robertson of Yahoo! weighs in – "there is a huge power there for the consumer."

10:48 AM: iPad and mobile apps sometimes help users discover more content, especially video, says Ann Derry of New York Times.

10:44 AM: Jeff Whatcott of Brightcove explains how mobile apps actually increase user brand loyalty.

10:40 AM: We're back from break, starting off with Anna Robertson talking about Yahoo's new mobile video apps and Mark Larkin discussing CBS's new paid mobile video app, which is ad-free.

10:25 AM: After a good discussion on the usefulness of outside sources, the panelists take a quick 10-minute break. See you soon!

10:23 AM: Mike Toppo talks about partnerships with outside sources, like Vice Magazine.

10:17 AM: Kevin Roach, Stokes Young and Anna Robertson talk about how hard it can be for the objective news outlet like the AP or MSNBC to maintain editorial standards when the newsmaker can control the online platform (ie: The White House streamed and shot YouTube's live interview with President Obama).

10:11 AM: Passionate discussion of user generated content from Mike Toppo, CNN.com, Kevin Roach, The AP and Mike Stephanovich of Reuters Insider, a subscription based video service.

10:02 AM: Kevin Roach of The Associated Press sees raw video as the most successful with younger viewers because it is new and different from their parent's TV news. Conversely, Stokes Young of MSNBC.com says they have had higher views in more explanatory, scripted news videos.

9:58 AM: Steven King sees the future of Washington Post's business is in creating original online video content exclusive to the Washington Post (such as The Fix's Election Day TwitterCast with Chris Cillizza)

9:56 AM: Ann Derry- "Unless there is a compelling reason for video to be live, it likely will not be yet."

9:50 AM: Yahoo! Video expert, Anna Robertson, discusses her interview with Vice President Joe Biden and why not broadcasting live but showcasing shorter clips works better with the shorter attention spans of online viewers.

9:46 AM: Mike Toppo of CNN.com says live video online is no longer a game changer — unless it is unexpected, like the live feeds coming out of the streets in Egypt.

9:41 AM: Stokes Young of MSNBC and Ann Derry, NYT, discuss how important the integration of video into the online articles is to getting higher views. Jeff Whatcott of Brightcove discusses SEO and social media to increase views even more.

9:38 AM: Steve King of The Washington Post talks about expanding your audience on- and off-line by syndicating your videos — The Washington Post publishes video on Yahoo! as well as their own site.

9:34 AM: Ann Derry of the New York Times says their strategy with online video has always been to "be organic with the journalism and have the video come out of the journalism we are doing."

9:28 AM: Chris wraps up and the panelists take their places on stage.

9:23 AM: Advice to young journalists from Chris Cillizza: Try to do as much as you can! Twitter, video journalism, print articles, even offline events like a trivia night. The more you offer, the more likely one aspect will grab a new viewer.

9:16 AM: Politicians need to remember that Twitter, YouTube, online media reaches the same people, same huge audience as traditional media, Chris notes. Keep your production levels high.

9:13 AM: Chris talks about how online video is different from TV video and how important it is to keep your brand tone consistent across the many mediums you may be using.

9:08 AM: Chris "The Fix" Cillizza takes the stage.

9:01 AM: Andy Plesser kicks off the panel, showing our highlight reel of the Golden Age of Video News.

Read about the summit's pre-event reception on DCFishbowl.

The summit was sponsored by Brightcove.

You can find the program here.

Twitter hashtag is #beetmeet  and follow Beet.TV  via @Beet_TV

Recent Videos
image
Data is an “Enabler” of Creativity, JWT’s Jeffrey

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple ...

image
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed ...

image
Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people ...

image
Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there have been many changes.  Over that period, nearly half of the companies have changed.  This upheaval  has been powered by two major factors:  geography and ...

image
Addressable TV Advertising is Changing the “Lumascape,” Banker Kawaja

CANNES – As addressable TV advertising emerges, so are a number of companies including Visible World (recently bought by Comcast), Clypd, Simulmedia and others.  For the new medium to succeed, one essential will be companies that focus on yield management around addressable TV, says investment banker ...

image
A “Whole New World” of Video Advertising Coming to Comcast/NBCU, Driven by Set-top Data

CANNES – Comcast’s data from its twenty millions set-top boxes, coupled with marketers’ first party data, will create a “whole new world” for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships ...

image
WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times’ once-famous marketing slogan, “No FT, no comment.” So, what does WPP CEO Sir Martin Sorrell think of Pearson’s sale of its newspaper to Japan’s Nikkei for £844m ($1.3bn) this week? Speaking with Beet.TV in this video ...

image
Millennials Will Transform the Way Agencies Work: JWT’s Jeffrey

When considering setbacks over the course of his career, J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey thinks of losing accounts, which he always took “very personally and emotionally.” In particular, he remembers when the agency lost most of its Microsoft business. “That was very painful ...

image
JWT’s Mirum Brings “Deeper Technology Expertise”

CANNES – “I think what clients are looking for from agencies now is a partner that helps them navigate,” says Lyle Tick, chief growth officer for J. Walter Thompson. “And that’s a lot of what we’ve been doing at J. Walter is restructuring ourselves in order to deliver those types of ...

image
Addressable TV Can Unleash TV Ad Creativity

CANNES — The $72 billion US TV advertising industry is premised on making 30-second spots that target consumers. Imagine what happens when TV sets give advertisers the cues they need to target customers individually. Michael Bologna, president of GroupM’s Modi Media division, which is working on ...

image
The Future Is The Vast, Unconnected World: Facebook’s Everson

These days, Pets.com is part of internet folklore – an early dot.com juggernaut that, in its mission to sell pet supplies direct to consumers, burned bright, launching in August 1998 and going from an IPO to liquidation in 268 days. Carolyn Everson remembers the site with horror, too – but, ...

image
Oculus, Microsoft HoloLens, Snapchat and the Inevitable Transformation of Media: Daily Mail’s Steinberg

CANNES — When considering the future of media over the next decade, the Daily Mail’s North America CEO Jon Steinberg thinks we have to be open to what may have seemed impossible even two years ago. “When I look at my 6-year-old daughter, I’m pretty sure she’s not going to drive a car,” he ...

loader