NEW YORK — The "currency" of online advertisnig will shift from the current CPM model of cost per impression, to a "cost-per-view" model in which advertisers only pay for the ads which are watched, says Google's Barry Salzman, head of media and platforms for the Americas in this interview with Beet.TV

Continue reading “Google: “Currency” of Online Video Advertising Will Shift to “Cost Per View” as YouTube Readies “TrueViews””