LONDON — As publishers seek to maximize revenue around online video, many are studying consumer attitude towards the number of in-stream ads they will accept.
According to early research by Turner in Europe, which distributes entertainment content online there, consumers are willing to accept a full ad load as long as the ads are relevant.
These are the comments by Caroline Casey, Director of Digital Development for Turner in Europe, in this interview. I caught up with her after our event at the Guardian offices on March 8.
Last month in San Francisco, we spoke with CBS Interactive SVP Anthony Soohoo who told us that
personalized-in-stream advertising has completion rates of up to 95
percent.
Last month, Brightcove announced that Turner is using its platform in Europe.
Andy Plesser, Executive Producer
Disclaimer: Brightcove sponsored our London Event
