SAN FRANCISCO — Getting viewers to want to watch online ads, particularly mid-roll spots, requires that the ads are relevant to the viewers. By increasing the personal relevance of them, CBS is finding completion rates of views of as high as 95 percent, which is about 10-15 points higher than normal.
We spoke with CBS Interactive SVP Anthony Soohoo recently to discuss this topic. Anthony was a panelist at our conference. You can watch the entire program here.
Andy Plesser, Executive Producer