HuffPo Launches Technology Section — FCC Chair, Jimmy Wales, and Others to Blog

By on 09/21/2009 1:00 AM @beet_tv

The Huffington Post, the Web's most influential blog, is launching a technology section today edited by Jose Antonio Vargas, former Washington Post reporter. 

Signed-up to blog are a number technology innovators and wonks including FCC chairman Julius Genachowski who will write about net neutrality, Facebook co-founder Chris Hughes, Wikipedia founder Jimmy Wales, and others.

Jose says in this interview that "technology is anthropology" and that the site will address how technology is used and how it affects society. 

It will be interesting to see how this page will be heard above the roar of  the mass of technology publications and blogs.  It surely has some advantages.  The site will have extremely high search optimization and traffic since the publication claims 20 million unique users per month.

I interviewed Jose at the Huffington Post headquarters in lower Manhattan last week.

Andy Plesser, Managing Editor

Editor's Note:  I am mighty pleased to say that Beet.TV clips will appear from time to time on the new Huffington Post technology page.  Great exposure for the purple channel and good for our video views, but like all Huffington Post contributing bloggers, there is no payment.

Video Transcript

Jose Antonio Vargas:  The
starting point, and kind of what I hope will make us distinct, is this
idea that technology is anthropology. You know, I'm not as interested,
I mean of course we're interested in the new gadgets, the new iPhone,
the new Nokia smartphone, the new Wii of course, all of that stuff, but
I'm kinda more interested in behavior. So it's not the gear, it's the
people. If there's a model that I think is gonna guide the aggregation
and the content that you see on page, on the new site, that's what I'm
going for. Because, you know, there's no shortage of tech sites out
there, you know, TechCrunch, Techmeme, Gizmoto, you know and I'm just
naming three and there's tons of them. Right now on my Google Reader I
have like 591 stories today that I have to read. So it's overwhelming.

So
the goal for us is to make sure that we're providing a very diverse
mix, kind of low-brow, high-brow, consumer oriented, psychologically
oriented. I'm waiting on a post right now, a blogger…so I've been
busily trying to recruit bloggers from all sides of tech. I contacted
somebody, actually she contacted us, who's the managing editor of Black
Web 2.0. On Twitter she's got 4,000 followers and she's going to talk
about, basically in my opinion is one of the least kind of covered
issues in the technology sphere–why is there such a lack of Hispanic
and African American, you know, not talking heads per se, but people
who lead the discussion and what are we missing because of that. So
she's going to blog for us. So when I see scope, I think about it, you
know I've been a journalist for eleven years, so scope to me is
something that is challenging and is something that is really exciting
and I think we have to think as broadly as possible about it.

I've
secured contributing blogs from the FCC chairman, Julius Genachowski,
you know the Obama administration and the FCC have introduced a new
broadband strategy, which is basically thinking about, you know, how do
we deploy internet access to all Americans. So he's going to blog about
that. Chris Hughes, the Facebook co-founder, who was a crucial part of
the Barack Obama campaign is going to blog about the future of the
progressive movement as it uses, kind of, the social web. What is the
future of that? Is it dead? How does it move forward? We also have John
Medea, who is the president of the Rhode Island School of Design, the
most prestigious design school in the country who is going to talk
about how Apple in many ways, through the iMac, the iPhone, iPod, has
basically kind of revolutionized the way we think about how gadgets are
designed. They're not just gadgets, they're a fashion statement,
they're iconography. So he's going to blog about that. We have somebody
from Rockstar games talking to us about the future of video games tied
to the release of Grand Theft Auto IV, the latest installment, I think
it's the fourth installment of Grand Theft Auto IV. So, as you can see,
these are pretty broad sets of bloggers talking about broad sets of
kind of how we think about technological innovation and how it affects
specific fields. I think it's exciting and I think frankly you know I'm
not sure where you're going to find a blog from Julius Genachowski and
Rockstar Games and Jimmy Wales from Wikipedia all in one page. I'm not
sure if any other tech site can say that.

I think balance is
going to be important here. We have to please…when you call somebody
"techie" I think…I grew up in Mountain View. That's where Google is,
right, I grew up in the Valley, went to San Francisco State, grew up in
San Francisco. Ten years ago when you said the word tech, the first
thing that came to mind for me was geek, you know. Tech is geek, right.
I made a very conscious effort to call this "Technology Section"
because to me, you know we had what, 1 trillion, trillion…1 trillion
text messages sent in America by Americans last year. Tech isn't geek,
technology is mainstream and so I think the content has to be
mainstream. We need to go high-brow, we need to go low-brow, we need to
go unexpected. As I've been telling the associate editor who's working
with me, we've gotta have broccoli, we've gotta have cheese cake. You
know, there are certain facts that we need to know about. What's going
on right now? It's all about the Zune HD, right. You go to Google,
that's what everybody's talking about. So we're going to have something
about that, but at the same time, there's a great post that Anil Dash
just put on about basically saying that the federal government is the
most interesting start-up of 2009. That's fascinating. So it's going to
be that kind of content. It's going to be mix and match and I think,
frankly, to me, that's the exciting part. I don't know how it's all
going to shape up on the page, but what I do know is that the focus is
on the users, not necessarily just on the gadget, but on behavior and
why we do, how we behave, how my iPhone is not just my iPhone. I
actually have given her a name, you know, so I like to think of it like
that.

Recent Videos
image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

image
Dolby Readying “Cinema-Like” Audio for Mobile Video

LAS VEGAS – With the advancement in second-screen and mobile technology as companies like Apple and Amazon rolled out mobile devices that could support high-definition video, consumer expectation for high-quality sound on their tablets and phones increased, says JC Morizur, senior director of professional ...

image
Live Video Streaming Format MPEG Dash Embraced by Akamai, Google, Adobe, Microsoft others

LAS VEGAS – MPEG Dash — the emerging live video format for cross-platform streaming, has picked up considerable traction over the twelve months with the participation of major players including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai, explains Will Law, Chief ...

image
Microsoft says Streaming Olympics was Turning Point for its New Cloud Offering

LAS VEGAS —  Microsoft’s global, cloud-based platform for delivering video, called Azure, is gaining momentum and customer wins in the aftermath of its successful streaming of the Winter Olympics, says Bob DeHaven, GM of Worldwide Communications and Media, in this interview with Beet.TV The ...

image
Microsoft Announces Support for Fast-Emerging Streaming Standard MPEG-Dash

LAS VEGAS  – One of the top stories from the NAB Show was the accelerated support of streaming  video standard MPEG-Dash, perhaps  most notably with the announcement from Microsoft that it will support Dash with its media solutions. At NAB, we interviewed Iraj Sodagar, Principal Multimedia Architect ...

image
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. ...

image
Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If ...

image
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth

SAN FRANCISCO – While measurement tools like Nielsen’s OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for “make goods,” there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, ...

image
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

SAN FRANCISCO — Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor. “The way that TV is bought has been the same way since the Mad Men days – I pick up the phone, I do a deal,” says ...

image
Ad Buyers Want Linear TV Sales To Go Programatic, Experts

SAN FRANCISCO — IPG’s insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques. Says Magna Global USA president Kristi Argyilan: ”We ...

loader