Dailymotion Leads the Industry with Ogg Theora, Works Now with Firefox 3.5

By on 07/06/2009 5:49 PM @beet_tv

Now that Firefox 3.5 has been released, we will be seeing new sorts of programs for video including Ogg Theora, the open-source, non-Flash program for video.

DailyMotion, the big Paris-based video sharing site, has created a pilot to encode a several thousand clips into the format as part of an experiment.  Users need the new Firefox 3.5 to view the clips.

The company announced the project in late May.

How broadly Ogg will be adopted and become more than an experiment is hard to say.  Also, the video player is far from perfect, but it's an important development to watch.

Last month at the Open Video Conference, I caught up with Dailymotion's Sebastien Adgnot. He explained that his company started working with Ogg as a video platform for the One Laptop Per Child project.

We think the milestone for the adoption of Ogg Theora will happen when Wikipedia opens up to video uploads which are transcoded to the format.   More on this to to come.

For an overview on Ogg Theora, you might want to watch this primer with Mike Hudack of Blip.tv

Andy Plesser, Executive Producer

Video Transcript

Sebastien Adgnot:  We started to encode some videos in Ogg about a year and a half ago for the OLPC Project, the One Laptop Per Child Project. They did a fantastic small laptop, the Xo laptop, and we wanted to have a website and all videos available on this laptop and so we started to encode some videos in Ogg just to see how it works. We developed a small website, olpc.dailymotion.com where kids can use their Xo to go to these websites. And then after a few months we sold at Firefox and actually Mozilla while launching Firefox Beta for their 3.5 version and we wanted to play with the new HTML 5 videotag and see how it works and see where we can go with it. If it's as good as Flash and try it as much as we could and we actually were able to do something pretty interesting with it, very similar video player, and so we decided to encode more videos in Ogg so it can be played by Firefox and then we launched the web site a few weeks ago up on video.dailymotion.com.

It's working with Firefox, Safari, and Chrome today. It's still a very early version so we found some bugs and technical problems, but its part of the fun and the job. But it's working pretty well and we expect to be able to work with Opera also on this project.

Andy Plesser:  Great, so let me ask you is this being done in a way to lower costs or to change user experience or as part of HTML 5 or what what is sort of the, some of the goals of the program?

Sebastien Adgnot: 
The goal is that we are a web company so we would like to work with the best tools available on the web. We think that standards are important. We think also open format is something important for the future. And for the moment it's more a test than something…it's a long term project and so for the moment, for the end user it's not something very appealing, but we hope that in the near future the fact that videos will be better embedded inside web pages it will allow us to develop better functionalities, better services for end users and it's the goal of the project.

Recent Videos
image
OpenX By The Numbers: Profit Up 3x In Two Years

Eight years after launching as an ad-tech platform for publishers, OpenX is growing its business at a tear. “Our net revenue (was) $140m in 2015, which is up 40% year-on-year,” OpenX CEO Tim Cadogan tells Beet.TV in this video interview. “(In) 2014 and 2015, we doubled the size of the ...

image
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

PALM SPRING — Look out; there’s a new piece of ad-tech lingo on the block. So-called “header bidding” has emerged as “one of the primary drivers of growth in programmatic for publishers over the last year”, according to OpenX monetization VP Qasim Saifee. So what is it? ...

image
Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. ...

image
Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the ...

image
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec ...

image
One Screen Good, All Screens Better: Bloomberg’s Caine

PALM SPRINGS — Bloomberg appears to have been undergoing a renaissance lately, with a line-up of strong products and a solid identity running across its many media outposts. In the latest new advertising tie-up, Bloomberg Media has sold a sponsorship for the green room, during its new Bloomberg Go ...

image
Hearst Reaches Maturity With Programmatic: Parker

Time was, newspaper folk sneered with apprehension at the rise of programmatic methods of digital ad trading, fearing automation in real-time open markets would devalue their ad inventory. But times have changed, and those publishers which have dipped their toe in the water are finding growing returns on ...

image
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

PALM SPRINGS — The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. According to comScore, the new entity can now see 260 million desktop screens 160 million mobile phone screens 95 million ...

Screen Shot 2016-02-01 at 12.05.34 AM
Turn’s New CEO On Video And The ‘Three-Legged Stool’

PALM SPRINGS — The world of advertising demand-side platforms is so new, most people may only have dealt with one or two. Bruce Falck says he has worked for five. Falck spent just four months as Brightroll’s COO until Yahoo acquired the company, last year joining Turn, the ad tech platform which ...

image
Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

If you believe some of the market research about the prevalence of consumer ad blocking, the sky is falling on a publishing industry that has long depended on advertising. Those surveys may or may not be wholly accurate, but Ben Barokas is intent on solving the problem. Whilst working as general manager of ...

image
Genesis Media Figures Out Out-Stream: CEO Yackanich

LAS VEGAS — When should you put an in-article video ad on a page – and when should you hold back? Two-year-old Genesis Media of New York is an ad tech platform aiming to sensitively place auto-playing out-stream video ads, a format that is gaining in popularity. “Video ad formats are easy ...

image
Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp

LAS VEGAS — Back in December, Adobe updated its Primetime ad platform with TV-buying capability, dubbed TV Media Management (TVMM), powered partly by Videology. The feature aims to let broadcasters plan and package up ad slots in their over-the-top (OTT) offerings. So, what is the big idea? ...

loader