What the Hell is Ogg Theora and Should We Care: Mike Hudack Explains

By on 06/25/2009 2:48 PM @beet_tv

NEW YORK , NY — There is a powerful movement underway for open video standards for the Web.  The biggest implementation will be seen very soon on Wikipedia where you will watch videos in an open source video application called Ogg Theora.

The imminent release of Firefox 3.5 will come with HTML 5, which allows video to be embedded into the Web page without the need for plug-in's. 

The World Wide Web Consortium (WC3), which has spearheaded the development of HTML 5, along with many in the open source movement, believe that there should be a free way to publish videos on the Web without the need to pay royalties to patent holders.

Last weekend, I attended the Open Video Conference and interviewed key thought leaders and executives from the Mozilla Foundation, Wikipedia, Kaltura, DailyMotion, Blip.tv, Adobe and others.  Oh, and we caught up with BoingBoing's Xeni Jardin too!

We will be publishing several of these videos over the next week or two.

As a primer, I thought it would be helpful to have our pal Mike Hudack, CEO and co-founder of Blip.tv, give us an overview of Ogg Theora and the importance of the open source movement.  I spoke with Mike at the conference on Saturday afternoon.

Liz Gannes published an excellent industry overview on open video on Sunday on NewTeeVee.  Stephen Shankland at CNET has an overview on the implications of Firefox 3.5 and HTML 5.

The latest beta version of Firefox 3.5 was released today, Betanews reports.

Here is a story by Michael Hickens on BNET about how HTML 5 will transform information technology  and how it could "undermine Google's business model."  Wow. 

Nearly two years ago, I interviewed Philippe Le Hegaret Architect Domain Leader of the World Wide Web Consortium on many of these topics. His visions are about come to fruition.  I have published this video on this post as well. You can find it below.

Mike says that it will take several years for this open video movement to take hold, but we need to be watching.

Andy Plesser, Executive Producer

Disclaimer:  Blip.tv is the primary video publishing platform for Beet.TV. 

 

Recent Videos
image
Direct-To-Consumer Video Offerings Slated to Grow, thePlatform’s Roberts

Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship with the audience,” he says, and ...

image
Tribune Picks Taboola For TV Sites’ Content Marketing: Report

Big media companies are increasingly keen on locking in long-term native advertising commitments, if the latest of two big announcements this week is anything to go by. Tribune Media’s broadcast subsidiary Tribune Broadcasting, whose TV stations include KTLA of Los Angeles and WGN-TV of Chicago, is ...

image
Mediaocean Extends Digital Video Ads With Videology

Mediaocean, which currently helps ad buyers plan, execute and analyze advertising on TV using software, is about to get greater traction in the online video world, through a partnership with Videology. The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s ...

image
TV Everywhere Authentication Rates Improving, Marty Roberts of thePlatform

In-home, improved authentication protocols can dramatically improve the consumer experience for TV Everywhere, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. In some cases, log-in failure rates are north of 40% and that’s too high to be sustainable. However, when multichannel ...

image
Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke ...

image
AOL Presents iJustine In Chicago: the Beet Video Summit w/ McDonald’s,Target, Digitas, Havas and...

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also participating will be  brand marketers  from McDonald’s and Target and media agency execs from Digitas, Havas and Starcom MediaVest Justine will speak ...

image
Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter

NAPA, CA — As much as it poses challenges, the ongoing explosion in digital media is also opening up a wealth of new opportunities for marketers to reach consumers, says DigitasLBi North America’s chief investment officer Adam Shlachter. “The numbers are there now – if you look at ...

image
NBC Launches Programmatic Division Across Properties

NAPA , CA — NBC Universal recently launched a programmatic initiative called NBCUx as part of an effort to enable data-centric buying across its properties. As programmatic buying spreads in usage, the key is to view all inventory in this potential light, says Aaron Radin, SVP Partnerships and Portfolio ...

image
thePlatform’s mpxReplay Enters VOD Encoding Fray

Comcast-owned video management outfit thePlatform is launching a new product with aims of helping content owners encode broadcast material for VOD quicker. So-called mpxReplay can be used to help viewers watch recently-aired shows as catch-up VOD or to start over watching currently-airing shows. “We ...

image
Web Star iJustine Joins Brands and Ad Execs in Chicago for Video Summit with AOL and Beet.TV

Video star iJustine, whose series on AOL about wearable tech has gotten some 20 million views in its first season and is now in season two, will be among the speakers at a video summit in Chicago on November 19 at the Soho House.   The program will take a look at how Web creators, brands and their agencies ...

image
FreeWheel Aims To Empower And Protect Advertisers, Publishers

NAPA, CA — Comcast-owned video ad server FreeWheel cut its recent partnership with TubeMogul to protect but empower both sides of the advertising chain, says FreeWheel business solutions GM James Rooke. The partnership sees advertisers use their own audience data to buy video ads via TubeMogul, ...

image
Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto

Lifestyle digital publisher Say Media is gung-ho about producing branded content for advertising partners on its content sites – but that doesn’t mean it thinks it should have exclusivity over the ensuing material. “We give the partners rights and permissions to use that video content on ...

loader