Thursday, June 25, 2009

What the Hell is Ogg Theora and Should We Care: Mike Hudack Explains

NEW YORK , NY -- There is a powerful movement underway for open video standards for the Web.  The biggest implementation will be seen very soon on Wikipedia where you will watch videos in an open source video application called Ogg Theora.

The imminent release of Firefox 3.5 will come with HTML 5, which allows video to be embedded into the Web page without the need for plug-in's. 

The World Wide Web Consortium (WC3), which has spearheaded the development of HTML 5, along with many in the open source movement, believe that there should be a free way to publish videos on the Web without the need to pay royalties to patent holders.

Last weekend, I attended the Open Video Conference and interviewed key thought leaders and executives from the Mozilla Foundation, Wikipedia, Kaltura, DailyMotion, Blip.tv, Adobe and others.  Oh, and we caught up with BoingBoing's Xeni Jardin too!

We will be publishing several of these videos over the next week or two.

As a primer, I thought it would be helpful to have our pal Mike Hudack, CEO and co-founder of Blip.tv, give us an overview of Ogg Theora and the importance of the open source movement.  I spoke with Mike at the conference on Saturday afternoon.

Liz Gannes published an excellent industry overview on open video on Sunday on NewTeeVee.  Stephen Shankland at CNET has an overview on the implications of Firefox 3.5 and HTML 5.

The latest beta version of Firefox 3.5 was released today, Betanews reports.

Here is a story by Michael Hickens on BNET about how HTML 5 will transform information technology  and how it could "undermine Google's business model."  Wow. 

Nearly two years ago, I interviewed Philippe Le Hegaret Architect Domain Leader of the World Wide Web Consortium on many of these topics. His visions are about come to fruition.  I have published this video on this post as well. You can find it below.

Mike says that it will take several years for this open video movement to take hold, but we need to be watching.

Andy Plesser, Executive Producer

Disclaimer:  Blip.tv is the primary video publishing platform for Beet.TV. 

 

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Comments

Before I can use video's this way, they should converted to the Ogg first. And yes, this would take YEARS... So 'why' should I wait for this, if I can do the things I want and like NOW!

 

Why should I care about these, I can download them for FREE! (even WHEN this wasn't allowed and there are problem with the LICENCES, I wouldn't care, because it's the responsibility of the company that spread them, NOT MINE!)

 

I don't think I will worry about it.

 

Well frankly speaking they do not need to care for Ogg Theora. The concept isn't going to be much successful.

 

In just two words: IT SUCKS!

In more words:

-CODECS: Why should I care about these, I can download them for FREE! (even WHEN this wasn't allowed and there are problem with the LICENCES, I wouldn't care, because it's the responsibility of the company that spread them, NOT MINE!)

-PLUGINS: Flash (the most used format for Online Video's, e.g. YouTube) is installed on 99% (!) of the computers world wide. And that's MUCH more than Firefox (he said 25%?... vs 99% ;) ) AND you can use it RIGHT NOW, and don't have to wait for YEARS....

-Youtube API: I can modify the video and interact with it and other page element with the YouTube API.
(REMEMBER: That this aren't the same features as you get when you want to embed the Video on YouTube. It's much more advanced!)

-Convert to Ogg: Before I can use video's this way, they should converted to the Ogg first. And yes, this would take YEARS... So 'why' should I wait for this, if I can do the things I want and like NOW!

 

The open video concept is a real good idea, but a lot of screening will be required to put up only good content.

 

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