What the Hell is Ogg Theora and Should We Care: Mike Hudack Explains

By on 06/25/2009 2:48 PM @beet_tv

NEW YORK , NY — There is a powerful movement underway for open video standards for the Web.  The biggest implementation will be seen very soon on Wikipedia where you will watch videos in an open source video application called Ogg Theora.

The imminent release of Firefox 3.5 will come with HTML 5, which allows video to be embedded into the Web page without the need for plug-in's. 

The World Wide Web Consortium (WC3), which has spearheaded the development of HTML 5, along with many in the open source movement, believe that there should be a free way to publish videos on the Web without the need to pay royalties to patent holders.

Last weekend, I attended the Open Video Conference and interviewed key thought leaders and executives from the Mozilla Foundation, Wikipedia, Kaltura, DailyMotion, Blip.tv, Adobe and others.  Oh, and we caught up with BoingBoing's Xeni Jardin too!

We will be publishing several of these videos over the next week or two.

As a primer, I thought it would be helpful to have our pal Mike Hudack, CEO and co-founder of Blip.tv, give us an overview of Ogg Theora and the importance of the open source movement.  I spoke with Mike at the conference on Saturday afternoon.

Liz Gannes published an excellent industry overview on open video on Sunday on NewTeeVee.  Stephen Shankland at CNET has an overview on the implications of Firefox 3.5 and HTML 5.

The latest beta version of Firefox 3.5 was released today, Betanews reports.

Here is a story by Michael Hickens on BNET about how HTML 5 will transform information technology  and how it could "undermine Google's business model."  Wow. 

Nearly two years ago, I interviewed Philippe Le Hegaret Architect Domain Leader of the World Wide Web Consortium on many of these topics. His visions are about come to fruition.  I have published this video on this post as well. You can find it below.

Mike says that it will take several years for this open video movement to take hold, but we need to be watching.

Andy Plesser, Executive Producer

Disclaimer:  Blip.tv is the primary video publishing platform for Beet.TV. 

 

Recent Videos
image
Technology Informs Cannes’ ‘Creative Nexus': UM’s Cohen

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity. “Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video ...

image
Mobile Video Advertising is Priced at 50% Discount, MMA’s Stuart

Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms of ...

image
Mixpo’s Tillinghast Sees Big Upside to Interactive Video as Display Banners

Mixpo, the Seattle-based company that creates custom, interactive elements for pre-roll ads for big brands and publishers, sees much bigger opportunities for interactivity in video ads that appear as banners, says Charlie Tillinghast, former President & CEO of MSNBC.com, who became CEO of Mixpo earlier ...

image
comScore Readies Measurement Tool for Connected TV’s

Responding to a dramatic increase in video consumption on connected TV’s, comScore is readying a measurement tool to tabulate views on the devices and will roll it out this year in the U.S., says Serge Matta, CEO in this video interview with Beet.TV.   He says that comScore is already measuring OTT ...

image
Tim Armstrong’s Goal of “Open” AdTech Dominance: “Open is the New Black,”...

In a  keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armstrong shared an expansive  view on the sale of AOL to Verizon and the future of AOL.   He spoke about the future of an open, interoperarable tech stack ...

Jon Steinberg, DailyMail
DailyMail’s Steinberg: The Threat to News is the Media Agencies

It’s not porn, it’s not file sharing, yet many media agencies equate news with these unsavory categories – and they are keeping their distance and limiting ad spend. The threat to news is not the lack of journalists, it’s the way news is seen by advertisers, primarily by the ...

image
David Bell: “There Will be Roadkill in the Lumascape”

At the upcoming Cannes Lions Festival in France next month, a vast numbers adtech companies will be vying for attention but there will be an inevitable winnowing.   Consolidation will continues with the growth of larger, open platform technology companies.  “There will be roadkill in the ...

image
Being a Change Agent = Reading Trends, Simulmedia’s Dave Morgan Says

The ad market should brace itself for huge digital transformations in the next few years. Changes that have been afoot for sometime now are on the cusp of hitting the market hard, says serial entrepreneur Dave Morgan, Chief Executive Officer for Simulmedia, who talked about these shifts in the ad ...

image
China’s Search Giant Baidu in Strategic Alliance with Taboola

Baidu, China’s largest search engine, has entered into a strategic investment with content recommendation company Taboola, the companies announced today.   Terms of the agreement were not disclosed. The deal gives Taboola a giant foothold in the Chinese market which does not widely use content ...

image
Video Ad Trust Is A Mess: Coull CEO Watkins

Through initiatives like the Media Ratings Council defining what truly constitutes a “viewable” ad, the industry has come a long way to eradicating fraudulent practices. But the spectrum of viewable ad-measuring platforms spawned by the search for accuracy means video ad sales are still in a ...

image
Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

Last year’s deal in which WPP’s Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of the Swiss Alps. “For five years, we had a good relationship,” AppNexus CEO Brian O’Kelley tells Beet.TV in this video interview. ...

image
Nielsen, eXelate Will ‘Co-Build Products From Day One': Zagorski

Media measurement firm Nielsen and programmatic ad tech outfit eXelate had already worked together for five years before the former’s acquisition of the latter this March. Now they are working on the same journey. “We act as their data management backbone, taking a lot of their offline data and ...

loader