Wow: Bing Has Live Video Thumbnails — But is it Fair Use? (CORRECTED POST)

By on 06/01/2009 10:16 AM @beet_tv

Bing.2 One of the most striking aspects of Bing, the new search engine from Microsoft, is how it organizes video search results on a page of living thumbnails. 

So, unlike other video search which organizes still thumbnails and must be clicked to a destination to view, Bing somehow makes its thumbnails live by rolling over the image.

You can find a page of Beet.TV results on Bing right here.  I have pasted a still image of the results page here.

From a quick look, Bing pulls Beet.TV videos randomly from various sources where we syndicate including DailyMotion, Metacafe, MySpace, Google Video, YouTube and Yahoo!  You can watch the entire video as a thumbnail, with sound. 

If you click the thumbnail you go to secondary Bing page with the video.  The page does provide a link to the original source.

This is the broadest implementation of "universal video search" by a major company we have seen.  Yahoo! also surfaces videos from various sources and plays them on a Yahoo! video results page, but it does not have "moving thumbnails."  Blinkx provides thumbnail results as moving animated images, but they are real videos.

While this new platform for video search is very cool for users, I am not sure I can say the same for video producers or the video sharing sites.  Bing appears to pull a media RSS feed which is stripped of advertising overlays.  Not sure if this constitutes fair use or not, but it is something to explore.

Update 6/2:  Denise Howell, IP attorney who blogs on ZDNet weighs in, saying Microsoft is playing it fast and loose" with fair use.

Update/Correction 6/2:  In our excitement and haste about the movable thumbnails, we reported incorrectly that the thumbnails play the whole video with audio.  Our error: It provides extended excerpts, not the whole thing.  This feature is very cool and unique but is probably within the bounds of fair use. Our apologies.

Update/New Post 6/3 — See my interview with Bing Director Stefan Weitz.

Last week at D: All Things Digital, I spoke with CNET News.com's Ina Fried and TechCrunch's Erick Schonfeld on what is different about Bing and some of its challenges.  The video is below.

Andy Plesser, Executive Producer

Recent Videos
image
Programmatic Display Is Dress Rehearsal For Video: Trade Desk’s Green

COLOGNE — Static display banners may have been the first ad format to undergo the “programmatic” ad-trading revolution – but the spending there will be dwarfed by video’s adoption of the techniques, says one exec working in the field. “Display is essentially the dress ...

image
Video Ad Platform Videology Aims for Universal Mobile ID

COLOGNE, Germany —  The cookie-less nature of the mobile market is challenging for marketers, but video tech vendors are working closely with partners to overcome those inherent hurdles, said Jana Eisenstein, SVP Global Accounts at video ad platform Videology, in an interview with Ashley J. Swartz, ...

image
Xaxis’ Turbine Differentiated By Data: Grether

COLOGNE — GroupM’s programmatic ad-trading technology division Xaxis reckons its recently-announced Data Management Platform (DMP) – codenamed Turbine – one-ups rivals’, as video advertising booms. “We built it from the ground up … it allows us to get data that only ...

image
Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock

COLOGNE — Advertising agencies usually act proactively to seek opportunities for their advertiser clients. But, in some parts of the world, advertisers may be dipping toes in programmatic trading waters unilaterally. “We’re still yet to see a lot of the actual agencies grab hold of ...

image
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins

COLOGNE — TV ads may need to be re-cut in half before they are simply shovelled in to mobile apps, says one executive working at the sharp end. “The idea of putting a 30-second TV spot as a pre-roll or a CPV video in mobile is dying,” says app advertising group Supersonic’s European MD ...

image
TV, Online Video Collision Accelerating: Brightcove’s Gaydon

AMSTERDAM — TV and online video are colliding – and the result will benefit both sides, according to an exec at the epicenter. “We’re starting to see the convergence between the digital landscape and broadcast gather momentum,” video technology platform Brightcove‘s EMEA media ...

image
TV Is Becoming Online Video: Adobe’s Allison

AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson. “IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded ...

image
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk

COLOGNE — Advertisers expect an extension of quotas governing television content to soon encompass online video, dampening digital advertising prospects. “There will be a big change in the video landscape in China in the coming months,” Xaxis Asia-Pacific MD Michel de Rijk told Beet.TV in ...

image
Carat’s Rhind Welcomes Better Video Segmenting

COLOGNE– Bigger scale and smaller segments are helping entice advertisers in to the online video space, says media planning agency Carat. In this video interview with Beet.TV at DMEXCO, global chief digital officer Anthony Rhind welcomes moves by big platforms to satisfy buyers’ wishes for more ...

image
Programmatic Video Ads Set for Big Growth in Europe, AOL’s International Chief Explains

COLOGNE – Programmatic video advertising around video on demand, which encompasses some 50 percent of the UK market today, will grow in Europe to some 75% in the months ahead, says Graham Moysey, Head of AOL International, in this interview with Beet.TV He shares observations on the various market ...

image
JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative

COLOGNE — Digital creative is on the cusp of a transition that will be driven by data and new forms of distribution, says Jeff Benjamin, Former Chief Creative Officer at JWT North America,  in an interview with Beet.TV about the future of video. “There is a theme of data-driven creativity with ...

image
Growing Demand For Video Quality Tests Networks: Akamai’s Michel

AMSTERDAM — Networks are going to have to get smarter in the future if they are going to cope with booming demand for high-quality video, says network technology group Akamai. “Demands of audiences are going to increase, expecting broadcast-levels of quality,” Akamai product marketing ...

loader