Bing Has Integrated Hulu Clips and Player

By on 06/03/2009 11:50 AM @

REDMOND/NEW YORK — Bing, the new search engine released this week from Microsoft, has an agreement with Hulu to surface and play videos on its site

The site was launched on Monday.

Late yesterday we interviewed Stefan Weitz, Director of Bing in Redmond via video Skype.  He spoke about Bing's integration with Hulu and plans to integrate it with other premium content producers and aggregates.

Stefan also addressed the issue of the the "moving thumbnails" and the question of fair use. Earlier this week, I reported that these thumbnails played full length and might be considered a violation of fair use.  This is not correct, Microsoft has a technology which somehow samples segments from a clip and presents a short excerpt.  I have amended my original post.

Not shown is the video is this important topic: I asked Stefan about how video producers can make sure to get their clips surfaced on Bing.  He said that there is not a site map available but producers should contact Microsoft directly to get their content up and running. 

Update: Hulu continues to grow quickly, according to comScore numbers released today.

Andy Plesser, Executive Producer

Video Transcript

What follows is an automated transcript of the interview which has been edited for this page: 

Stefan Weitz

One of the cool things that I love personally with Bing is the smart motion preview. Which in the video search, when you the results back
you have the big grid on the screen of your results. If you simply mouse over, one of
those results will actually kick off a short preview of that result.  So we
actually go to the video. And through some research that we've done in MS research, attempt to extract out the relevant parts of that video. So we try
not to just get the titles, for example, at the beginning because that's not very helpful.  We try to
get in to see some action in the video. We take that, process it,
and then get ready so when the consumer mouses over, that video will actually launch a short preview, both of video and audio, of the video.  So the
consumer can decide whether or not they want to make the click into the video site. It really is designed because you know so many of the clicks that consumers make on search engines today result in hitting the back button.

Well luckily I not
a lawyer but as far as fair use is concerned obviously Microsoft,
a big IP company, ourselves are very concerned
with the rights of copyright holders. We…our legal folks have gone through this and looked at this and said that it's a small amount of the
overall video, and we believe we're respecting copyright owners' intellectual
property while giving consumers what they ask for and what they want, which is a better
way to search for preview videos so they don't make those back clicks.

As far as
advertisements on the content on our sites. A great example is again to go watch a Hulu clip, for
example.  You know, we play through the entire Google experience including the sponsership message at the beginning, etc.  In some cases, content publishers
actually don't allow us to play the video in the in the Bing experience, and that's fine. We'll actually just tell the consumer to click here and they'll be taken off to
the appropriate player for that particular publisher. But I know, we obviously, we understand the need for copyright owners to get their information out there and so we're gonna let the ads play as they need to in order to
make sure those folks are obviously duly compensated for their work.  The benefit
to Bing is that you can start right there on the Bing home page and you can type
something in like, "30 Rock"–one of my favorite shows that I use as my example
a lot because I love the show. So you can just type on the home page at Bing "30 Rock" and what you get back is, you know, the best match which tells you we think this is
the right site. On the left hand side you see all the scopes.  You click on the videos and we actually
bring you that rich video experience. And what's really great with Bing is
that right from there you can filter down to just a Hulu publisher, and you
can filter down just to the long clips. And within a couple clicks after your
initial search, just your general search on the web for "30 Rock," within a couple of
clicks, you're able to watch the entire show right from the Bing experience.

Now of course that
required us to work with Hulu and make sure it was all fine with them as well, but that really enables the consumer to have a really easy, trustworthy experience
to get the content they want. And of course for all publishers that we work with, you know, to get their videos into Bing, you know, just the ability
to expose that content more broadly to consumers, to not require the consumers to
have to know different engines necessarily, but to be able to go to the place they are going already to do searches. And to be able to get access to that rich video content from across the web, you know, clearly has, I hope, positive implications
for publishers of content and great usability implications for consumers of the content.

Recent Videos
image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

image
Dolby Readying “Cinema-Like” Audio for Mobile Video

LAS VEGAS – With the advancement in second-screen and mobile technology as companies like Apple and Amazon rolled out mobile devices that could support high-definition video, consumer expectation for high-quality sound on their tablets and phones increased, says JC Morizur, senior director of professional ...

image
Live Video Streaming Format MPEG Dash Embraced by Akamai, Google, Adobe, Microsoft others

LAS VEGAS – MPEG Dash — the emerging live video format for cross-platform streaming, has picked up considerable traction over the twelve months with the participation of major players including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai, explains Will Law, Chief ...

image
Microsoft says Streaming Olympics was Turning Point for its New Cloud Offering

LAS VEGAS —  Microsoft’s global, cloud-based platform for delivering video, called Azure, is gaining momentum and customer wins in the aftermath of its successful streaming of the Winter Olympics, says Bob DeHaven, GM of Worldwide Communications and Media, in this interview with Beet.TV The ...

image
Microsoft Announces Support for Fast-Emerging Streaming Standard MPEG-Dash

LAS VEGAS  – One of the top stories from the NAB Show was the accelerated support of streaming  video standard MPEG-Dash, perhaps  most notably with the announcement from Microsoft that it will support Dash with its media solutions. At NAB, we interviewed Iraj Sodagar, Principal Multimedia Architect ...

image
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. ...

image
Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If ...

image
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth

SAN FRANCISCO – While measurement tools like Nielsen’s OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for “make goods,” there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, ...

image
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

SAN FRANCISCO — Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor. “The way that TV is bought has been the same way since the Mad Men days – I pick up the phone, I do a deal,” says ...

image
Ad Buyers Want Linear TV Sales To Go Programatic, Experts

SAN FRANCISCO — IPG’s insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques. Says Magna Global USA president Kristi Argyilan: ”We ...

loader