Craig Newmark: I Didn’t Kill Newspapers, it’s an “urban legend” and David Carr Agrees

By on 06/03/2009 8:51 PM @beet_tv

Caught up with Craig Newmark, founder of craigslist immediately after his panel organized by iWantMedia today in Manhattan.  

He told me that while his company has had "an effect on newspapers," the notion that it has killed newspapers is "urban legend."

New York Times media columnist David Carr was on hand at the event.  After I spoke with Newmark, I asked David if Craig killed newspapers. He said the list shot their "back-end off" but didn't blame Newmark.

If you haven't watched one-hour the panel, check it out. It's great to watch Nick Denton and Wall Street Journal Deputy Managing Editor Allan Murray go at. Newmark is a hoot. This was shot at the NYU TV studio and streamed via Livestream.  It is running in a realtime loop here (scroll down the page to see the player.)

Patrick-phillips Congratulations to Patrick Phillips, founder of iWantMedia for putting together such a superb program and doing such an ace job at moderating.

Andy Plesser, Executive Producer

Here's the take on our Newmark interview up on Mediabistro.

You can find Beet.TV on the Huffington Post too!

Video Transcript


Andy Plesser: 
Craig, so you talked about the newspapers. Craigslist has not killed the newspapers.

Craig Newmark:  I…You know we have an effect on newspapers; to a large extent it's an urban legend. In a democracy you just got to have a vital press with a journalist asking tough questions and then getting answers.

Andy Plesser:  What's next developments for Craig's list do you think?

Craig Newmark:  You know, for us it's mostly more of the same: more cities, more countries, maybe more languages. That's about it.

Andy Plesser:  Let me ask you about Craig. He said that Craigslist has not killed the newspapers; it's an urban legend.  Is it an urban legend or did Craigslist kill the newspapers? Well, I mean, not that they're dead, some of them are.

David Carr:  Well they've shot the back end off of newspapers, but if Craig wouldn't have done it, somebody else would've. I think having Craig is Colonel Mustard having committed murder against…I think that's over and done. The newspaper industry has significant audience problems that they need to address that have nothing to do with Craig or Craigslist.

Recent Videos
image
Out-of-Home Perfect Fit For Vertical Video: GroupM’s Norman

CANNES — Social platforms have made some big announcements in recent weeks, with both Twitter’s Project Lightning and Snapchat’s 3v Advertising due to usher in auto-playing, full-screen videos. You might expect that vertically-oriented video would present a challenge to advertisers, who, ...

image
Omnicom And Partners Push Ads To Drive Commerce: Nelson

CANNES — A common theme out of the recent Cannes Lions advertising festival is advertisers’ quest to turn messages in to actual ecommerce sales. That’s what agency Omnicom’s digital CEO Jonathan Nelson is shooting for, too, with big partners. “We’re huge partners with ...

image
How Choice Enhances Ad Engagement: true[X]’s Levy

CANNES — TV ads aren’t as effective as they could be online because viewers instinctively want to be able to exert choices over otherwise passive content. That’s according to an ad exec whose company enables that functionality. “We have incredible budgets for television commercials. ...

image
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

CANNES — The rise of automated, super-targeted advertising known as “programmatic” has been complex and fast. Sometimes, ad tech players have not helped themselves by obfuscating their offering in obtuse language. But one of the key execs in the space says he observers advertisers ...

image
Yahoo Now Reaches 188 Million Video Viewers: Utzschneider

CANNES — Yahoo arrived at Cannes last month ready to talk about video and programmatic. Lisa Utzschneider, the company’s SVP-Sales, Americas, observed that Yahoo’s video offerings now run the gamut from long-form original content (such as a custom opportunity for Honda in “Community”) to short ...

image
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis

CANNES — After a couple of years of estimates that upwards of 30% to 50% of online ad impressions may have been fraudulently served by nefarious bots, it has begun to seem like platforms have gotten across the problem. Try telling that to Lou Paskalis, who holds the marketing purse strings as Bank of ...

image
Vivaki, Cadeon: How Ad Agencies Are Rebooting Their Programmatic Ops

CANNES — For businesses that have often preached the dangers of operating in “silos”, it’s ironic how siloed ad agencies’ programmatic ad tech operations have been within their own companies. But that is now changing, with a couple of big agency initiatives to reboot how their ...

image
Bloomberg Focused On Hiring For Digital Age: Caine

CANNES — The ongoing digital explosion is shaking up operations for publishers and broadcasters around the world, and that means recalibrating the skills you need in your team. What does that mean for one of the world’s biggest business information media companies? Asked by Mindshare NA Chief ...

image
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’

The whole of the communications business is being shaken up – and yet, one thing will remain exactly the same. “In 10 years time, as today, ideas will be king,” according to ad agency holding group Publicis’ CEO Maurice Lévy. Speaking with Beet.TV, he envisages a future industry in ...

image
Rubicon’s Stevens Sees Retailers Becoming Publishers

CANNES — If you thought it was just media companies that were selling automatic online advertising, think again. Retailers are also becoming media companies, and they are using programmatic to do it. Programmatic ad tech vendor Rubicon Project’s international GM Jay Stevens tells Beet.TV he ...

image
Video and Mobile Primed for Media Disruption, Havas’ Dominique Delport

CANNES — Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Havas Media Group, in this interview with Beet.TV about the future of video advertising. Consumers are engaging with video on nearly every platform and ...

image
Embrace Programmatic or Be Left Behind, Carat’s Jarvie

CANNES — It’s a given that the massive change in consumer habits and their interaction with new devices is causing great ripples in the ad business too. The byproduct of that change is the widespread creation of new technologies, says Euan Jarvie, Executive Director at Carat Global, in an ...

loader