CNN’s iReport Had 1 Million Page Views on Monday: Iran Crisis is “Enormous Moment in Citizen Journalism”

CNN's iReport popularity as a destination has surged with the Iran crisis. A CNN spokeswoman citing internal numbers told me that page views for the iReport reached 1 million on Monday. 

Nielsen put the monthly unique visitors to iReport at 1.8 million.

But beyond the emergence of the CNN user-generated-site as a destination, it has become an essential part of CNN's coverage of the crisis in Iran where virtually all western journalists are banned from covering street demonstrations.

Over the past week, some 5,000 Iran-related videos and photos have been uploaded to iReport. These reports are unfiltered.  About 150 of these citizen contributions have been used on the air or on CNN.com after being vetted and verified by the network.

Double Sourcing UGC at CNN

Yesterday I interviewed Lila King, senior producer at CNN.com, who oversees iReport.  I interviewed her in the CNN newsroom in Atlanta via a Skype Video hook-up from our New York studio.

Lila says election dispute in Iran has become and an "enormous moment in citizen journalism."  One of the most important developments is how citizen journalism is being authenticated, often by double sources, to corroborate the veracity of the submitted content before being used by the network.

For an in depth examination of how mainstream media is dealing with UGC from Iran, notably the "Neda" video, check out this post by Bill Mitchell up on Poynter.

Update:  More on the evolution of iReport by Peter Kafka at All Things D.

Andy Plesser, Executive Producer

Video Transcript

Lila King:  What's happening around Iran is really because CNN and, you know, every major news organization is no longer, is no longer able to, you know, have people actually there and recording everyday. We're relying on iReporters and what we're hearing from them in the fields to really give us a sense of what's actually happening and because that's, it's become such a powerful way to find out what's happening every day on the ground we've actually taken the iReport desk and integrated it with CNN's international news gathering in a way that we've never really done before. And I think that's the, probably from an internal perspective, that's that's the big shift. It's, it's not so much that iReport has…iReport hasn't really changed the way we operate, but we've become…iReport has become a really central piece of the way CNN is able to tell the story this time.

Andy Plesser: 
This is an extraordinary news story and it's also extraordinary time of press censorship, as we all know. Is this…do you see this whole Iran crisis as an important moment in so called citizen journalism or how mainstream media has evolved, or is there any sort of, you know, big picture here in your mind?

Lila King:  I think it's absolutely an enormous moment in citizen journalism. It's, it's one of the first times that we're actually seeing an entire story unfold through social media, through iReport, through YouTube, through Facebook, through means that we wouldn't have, you know, we wouldn't have been using five years ago because some of them didn't exist. I think the…I think the significant change here…the significant difference…sorry let me go back just a little bit.

In some ways, one of the things that we talked about a little bit when this story, sort of, started to, started to break, and we started to hear about it and uncover it in a very serious way, is it reminded us a lot of protests for democracy in the Myanmar, I guess, a couple of years ago now. And the way that that story unfolded, the photos and the videos, you know, you were starting to see them online and iReport and other places and think, "How can we really verify this information what's, you know, what's actually happening and how can we tell the story and I think one of the differences in Iran is that there is so much more material that we're actually able to, kind of, verify independently events and things that are happening by going to more than one iReporter and more than one person on the ground. If you were a journalist in the field right you would ask, you, you would corroborate details by getting a couple of sources, you know, by having a couple of people tell you the same thing.

In this story what's happened…on Wednesday last week it was really you know we were trying to figure out how, how the protests were going, what they, you know what they were like and the way we confirmed that was getting two separate iReporters who uploaded two separate videos of what turned out to be silent protests. They were incredibly dramatic videos; thousands of people marching in not saying anything. But the only way that we really could confirm that that was actually happening was going to two separate people and you know looking at two separate angles of the exact same event and talking to people who were in the same place at the same time and you know corraborate those details and ultimately let us report the story. I think, I think that's the difference, it's actually just the, it's the absolute volume of material and the ability to get in touch with people and find out what they're seeing.

Posted on 06/25/2009 at 8:40 AM by Andy Plesser

RECENT VIDEOS
AAA
Machinima Grows to Nearly 1 Million Mobile Views Per Month

CANNES – Gaming-centric programmer Machinima now generates nearly one billion video views each month via mobile devices, says Allen DeBevoise, Chairman, CEO and founder of Machinima during an interview with Beet.TV. That’s from a total of about 2.5 billion video views each month. The network counts ...

Posted on 06/19/2013 at 5:45 PM by Daisy Whitney

AAA
Quality Must Come First in Branded Video, says Coke Exec

CANNES – In the rush to distribute content widely, brands shouldn’t lose sight of quality because that matters a whole lot more than quantity, says Wendy Clark, SVP at Coca-Cola in a video interview with Beet.TV at Cannes.”Pursue good and good scales. Go hard after the storytelling and that ...

Posted on 06/19/2013 at 5:45 PM by Daisy Whitney

AAA
Tablet Ad Recall High, Yume-IPG Research Finds

MOUGINS, France – Tablets have the best brand recall among ad mediums including online, smartphones, and TV, says Ed Haslam, Senior VP of Marketing at video ad network YuMe in an interview with Beet.TV. That insight comes from the newest study that YuMe has conducted with IPG Mediabrands. Within the ...

Posted on 06/19/2013 at 5:44 PM by Daisy Whitney

AAA
New Web Series to Focus on Crowdfunding Theme

CANNES – Funded, a new 10-episode series created by AOL Studios and Cultivated Wit, will focus on successfully crowdfunded small businesses in the U.S. and will air on AOL and its partners in fall 2013. Beet.TV spoke with Cultivated Wit CEO and Co-Founder Baratunde Thurston at the Cannes Lions. “My ...

Posted on 06/19/2013 at 5:43 PM by Katy Charles

AAA
Dispatch from Cannes Lions: MediaLink’s Michael Kassan Moves to Front and Center

CANNES – Michael Kassan, CEO of the LA/NY-based  MediaLink, a highly influential media and technology consulting firm,  has emerged as one of the Cannes Lion’s most important players, hosting the the week’s most in-demand party and programming five days of sessions in the convention center, ...

Posted on 06/19/2013 at 4:58 PM by Andy Plesser

Screen Shot 2013-06-19 at 5.51.52 PM
Twitter Is Now The #5 Digital Ad Platform

CANNES – Now that it has turned advertisers on to its marketing tools, Twitter is snapping at the heels of the biggest online ad gorillas, according to industry data. “When you’re talking about the digital landscape, there are four dominant players that everyone knows – Google, Yahoo, ...

Posted on 06/19/2013 at 7:30 AM by Robert Andrews

AAA
IPG Mediabrands Shifts Pay Structure to “Pay For Performance”

MOUGINS, France  – About half of IPG Mediabrands clients now pay the media agency on a pay-for-performance rather than commission basis, says Matt Seiler, Global CEO, IPG Mediabrands in an interview with Beet.TV. He contends that commission-based fees that incentivize agencies to spend as much of the ...

Posted on 06/18/2013 at 6:55 PM by Daisy Whitney

AAA
AOL’s Cahn on AOL On’s Resurgence of Original Content

CANNES – AOL has been supporting their variety of premium original content this week at the Cannes Lions International Festival of Creativity. Beet.TV spoke with Karen Cahn, GM of AOL On Original Video for AOL, about their recent developments during the event. As the first content company on the Internet, ...

Posted on 06/18/2013 at 6:51 PM by Katy Charles

AAA
AOL Makers Tops 40 Million Views in First Year

CANNES – Since its launch 13 months ago, AOL has grown its “Makers” series to 40 million video views, with the number of views rising month over month, says Maureen Sullivan, Senior VP and General Manager Lifestyle Brands and Women’s Content at AOL during an interview with Beet.TV. ...

Posted on 06/18/2013 at 6:35 PM by Daisy Whitney

AAA
Microsoft Touts ’100% Always-On’ Xbox One To Advertisers

CANNES – Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision-makers on purchases in most households ...

Posted on 06/18/2013 at 1:21 PM by Robert Andrews

AAA
Adobe Finds Tablets Racing Ahead For Retailers

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM  Brad Rencher. “A lot of people are still lumping smartphones ...

Posted on 06/18/2013 at 1:20 PM by Robert Andrews

AAA
Data-Hungry Mail Online Mulls Original-Video Move

CANNES – Look out, world. Having quickly become the planet’s most-visited newspaper website, Mail Online plans to ramp up its digital video offering beyond its core categories of entertainment, lifestyle and breaking world news. “We’ll continue to expand the types of video programming ...

Posted on 06/18/2013 at 10:08 AM by Robert Andrews