Google Wants All World’s Books and Will Pay All the Authors

By on 05/20/2009 12:59 PM @beet_tv

MOUNTAIN VIEW, CA — Google has been making progress with its Google Book Search project, having scanned and indexed 7 million volumes, but it will vastly expand if a settlement with authors and publishers is approved by a U.S. Federal court in Manhattan. 

The settlement decision is expected sometime in Q4 of this year.  The agreement covers authors with who hold copyrights in the United States. If the settlement is approved, Google will expand the project globally.

Books_sm2 We sat down with Google spokesperson Gabriel Stricker who explained the process and what the approval will mean for users of Google and authors of "orphan" books which are out of print but still have copyright protection.

While amount of money for authors in the settlement is just $60 per title, there will be other fees in the form of sharing in e-commerce, search and advertising. 

Erick Schonfeld at TechCrunch wrote about the pending settlement and payment to authors back in February.

There have been some high profile objections to the settlement, including Brewster Kahle, Internet Archive founder,  who wrote an op-ed in yesterday's Washington Post titled "Book Grab."  His article is getting quite a lot attention including this piece on the WSJ.com

So just how does Google scan all those books?  The company declined to provide a demonstration to Beet.TV.  Stephen Shankland at CNET News.com wrote a post a couple weeks back which reveals the process as demonstrated in diagrams filed by Google for a patent. 

8:00 PM ET Update:  The New York Times is reporting in a related story that Google has settled digital book rights issues with the University of Michigan, here's the report from CNET on the news

Andy Plesser, Executive Producer

Video Transcript

Gabriel Stricker:  At Google we have this program, this product called Book Search and we have scanned and indexed over seven million books because sometimes the answers people are looking for can be found inside of those pages. So the product exists today and it's very popular and people love it. There are some books that are in the public domain which you can read and access the entire book. They're out of copyright and so those books you can actually download a PDF copy for your own and do

what you want to do with it and print it out and read it and so on.

They're some books that are in print, obviously in copyright, and those books, so if you do a searche in Book Search for Freakonomics, you'd find that as an example right where you'll see just a portion of the book but what the publisher has instructed us to show. For the books that are in copyright but out of print, which is really the crux of the settlement agreement between us and the Authors Guild and AAP, for those books we only show a snippet view because again that's really what law allows under fair use.

And we came to an agreement with AAP and the Authors Guild to allow us, pending the approval of the court, to allow us to show more than just the snippet view, which we think will be really beneficial to users to allow them to access more and more of the book. And again, pending approval from the court, the idea is also to create a new revenue stream because if you're…if you have a case where you have abook that's out of print, that author has limited ability to make money off of that book. And the idea behind this, pending approval is to create a new source of revenue where we would actually be able to sell access to those books that are out of print, but yet in copyright. And so that's kind of what's to come. The reality is that we have a legal process that we have to abide by right now and so it's the part of the agreement that will be enabled once it's approved by the courts is not yet visible for users, but we're hoping that that will continue to progress on and that is the ultimate promise of it. And actually the ultimate promise of Book Search is to make all the world's books, not just the ones we've scanned, but as the program continues on and continues on that someday all the world's books be accessible to users.

Recent Videos
image
SMG’s CEO Desmond on Business Success: “Be Humble and Listen”

Riding the crest of a wave is a pretty good feeling. But the bigger lessons can come from falling off and hitting the bottom. Many a business guru is fond of the ironic value of failure. That’s a notion that the boss of one of the biggest ad groups subscribes to, too. “I’ve always learned ...

image
Xaxis’ Lesser Followed The Paternal Path To Change Advertising

Why did you get in to advertising? For Brian Lesser, it was because his dad showed him the ropes. Now Lesser runs WPP-owned Xaxis, one of the technology companies helping make advertising more targeted and more relevant. “When I was a kid, my father ran advertising agencies … I always liked the ...

519025316_c_648_367
From Mississippi Teenage DJ to Media Mogul, the Amazing Journey of Bob Pittman

Now the chairman and CEO of iHeartMedia, Inc., Bob Pittman got his start in the media business as a 15-year-old disc jockey in Mississippi, where he grew up. Motivated to earn money so he could take airplane flying lessons, he first applied to the local men’s clothing store and then tried to get a job ...

image
Privacy Concerns Slowing Ad Targeting In Europe: Furious Corp’s Swartz

Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal data. A recent report from Belgium’s data protection agency claimed Facebook tracks computers of users without their consent, whether they are logged in ...

image
Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t sit and watch it in long sessions. That may have been true on the desktop – but video ad tech company FreeWheel’s latest quarterly market report shows new devices are now driving online video ever more ...

image
Advertisers Lagging Consumers On Mobile: IPG’s Johnson

The data continues to point to a disconnect – consumers have flocked to consume content and engage socially using mobile devices, over desktop alternatives. So why have advertisers still not piled in to mobile at the same rate? “It’s sometimes an afterthought,” IPG Mediabrands global ...

image
IPG Chairman Emeritus David Bell: “An Igniter of People’s Talents”

Interpublic Group’s chairman emeritus David Bell grew up expecting to become a litigator, but when he decided at the last minute not to go to law school and turned his sights to advertising, he got lucky with admission to Leo Burnett’s training program. “I was the only one of 19 that didn’t have an ...

Irwin Gotlieb
The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb

In Irwin Gotlieb’s view, what should make the ad industry exciting to young people is the variety of skills they’ll get to learn and clients they’ll get to serve. “If someone were to watch me in any given day, I still read scripts for television shows, I still make calls on development, and yet in ...

image
Creative Directors Are Warming Up to Data: Annalect’s Matts

Some creatives have continued to view data as an intrusion that undermines their work by valuing algorithms over instincts, but that may be starting to change. One development that creatives are excited about is the availability of programmatic technology that allows them to show hundreds of different ...

image
AdTech’s Torrid M&A Pace Powered by New Buyers, LUMA’s Kawaja

Through January to October 2014, the total value of ad tech deals totalled $3.8 billion, according to a report from investment bank Coady Diemar Partners at the time. And things are about to get bigger. Terence Kawaja, founder and CEO of media M&A advisory LUMA Partners, says his firm is advising on ...

image
AppNexus Replays Video Ambitions, Starting This Summer

It’s four years since ad tech company AppNexus first tried helping advertisers tackle targeted ad buying on digital video, an attempt it later aborted. But now the New York-based outfit is ready to reboot its video plan. AppNexus CEO Brian O’Kelley, in this video interview with Beet.TV, says: ...

image
TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller

We may not yet have reached the point at which so-called “addressable TV”, the ability to target individual connected televisions with unique advertising, is mass-market – but we have reached a close second, thanks to a combination of dumb TVs and smart devices. “Everyone would like ...

loader